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~language:"eng"
~person:"Kim, Jinkyung Jenny"
~person:"Preeda Srinaruewan"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Structural equation model"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Brand
Customer integration
Customer satisfaction
Emotion
Structural equation model
Beziehungsmarketing
5
Brand loyalty
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Markentreue
5
Relationship marketing
5
Markenartikel
4
Brand image
3
COVID-19
3
Coronavirus
3
Hotel industry
3
Hotellerie
3
Kundenzufriedenheit
3
Markenimage
3
brand loyalty
2
Advertising
1
Advertising effects
1
Affective attitude
1
Arbeitszufriedenheit
1
Brand attachment
1
Brand attitude
1
Brand experience
1
Brand satisfaction
1
CBE
1
Cognitive attitude
1
Confidence
1
Customer experience
1
Customer retention
1
Gender
1
Geschlecht
1
Hotel attribute
1
Hotel selection attributes
1
Immaterielle Werte
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In-room amenity
1
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Internet marketing
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Aufsatz in Zeitschrift
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English
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Kim, Jinkyung Jenny
Preeda Srinaruewan
Han, Heesup
8
Dawes, John
7
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Ahn, Jiseon
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Guzman, Francisco
3
Hsieh, Sara H.
3
Islam, Jamid Ul
3
King, Ceridwyn
3
Kunkel, Thilo
3
Loureiro, Sandra Maria Correia
3
Meyer-Waarden, Lars
3
Ramakrishnan, Ruchika
3
Rita, Paulo
3
So, Kevin Kam Fung
3
Sohail, M. Sadiq
3
Solem, Birgit Andrine Apenes
3
Tsai, Shu-pei
3
Wooldridge, Barbara Ross
3
Abratt, Russell
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
Arli, Denni
2
Aslam, Wajeeha
2
Astakhova, Marina
2
Athanasopoulou, Pinelopi
2
Bang, Nguyen
2
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International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing and consumer services
1
Journal of vacation marketing
1
Source
All
ECONIS (ZBW)
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1
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
2
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
3
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
4
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
5
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
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