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~language:"eng"
~person:"Pei, Zhi"
~person:"Schröder, Hendrik"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
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Brand management
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Retail trade
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Vertriebsweg
14
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8
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8
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6
Game theory
6
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6
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5
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5
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4
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Pei, Zhi
Schröder, Hendrik
Yan, Ruiliang
16
Neslin, Scott A.
14
Verhoef, Peter C.
13
Cebollada, Javier
11
Schramm-Klein, Hanna
10
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9
Jerath, Kinshuk
9
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7
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7
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7
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7
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7
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7
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7
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7
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7
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7
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6
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6
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6
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6
He, Yong
6
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6
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6
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6
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6
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5
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5
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Journal of retailing and consumer services
6
Journal of business research : JBR
2
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ECONIS (ZBW)
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1
The strategic value of buy online and pick up from store service to the dual channel coordination
Pei, Zhi
;
Ghose, Sanjoy
;
Yan, Ruiliang
;
Zhou, Steve Bin
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462194
Saved in:
2
Manufacturer rebate and channel coordination in O2O retailing
Pei, Zhi
;
Wooldridge, Barbara Ross
;
Swimberghe, Krist R.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430670
Saved in:
3
Return policies and O2O coordination in the e-tailing age
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 314-321
Persistent link: https://www.econbiz.de/10012114171
Saved in:
4
Do channel members value supportive retail services? : why?
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1350-1358
Persistent link: https://www.econbiz.de/10010530594
Saved in:
5
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
6
National advertising, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
7
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 377-384
Persistent link: https://www.econbiz.de/10008859029
Saved in:
8
Linking multi-channel customer behavior with shopping motives : an empirical investigation of a German retailer
Schröder, Hendrik
;
Zaharia, Silvia
- In:
Journal of retailing and consumer services
15
(
2008
)
6
,
pp. 452-468
Persistent link: https://www.econbiz.de/10003750760
Saved in:
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