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~language:"eng"
~person:"Phua, Joe"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Search: subject_exact:"Consumer Behaviour"
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Online-Marketing
Consumer behaviour
9
Konsumentenverhalten
9
Internet marketing
7
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6
Social web
6
Viral marketing
5
Virales Marketing
5
Advertising effects
3
Brand management
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3
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2
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social media
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Phua, Joe
Filieri, Raffaele
13
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Akram, Umair
9
Ghose, Anindya
9
Hollebeek, Linda D.
8
Kannan, P. K.
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Sreejesh, S.
8
Urban, Glen L.
8
Wu, Luorong
8
Bellman, Steven
7
Dens, Nathalie
7
Grewal, Dhruv
7
Hauser, John R.
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pelsmacker, Patrick de
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
Wilbur, Kenneth C.
7
Abbasi, Amir Zaib
6
Ahuja, Vandana
6
Balakrishnan, Janarthanan
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Chen, Huan
6
Flavián Blanco, Carlos
6
Hudders, Liselot
6
Jerath, Kinshuk
6
Johnson, Garrett A.
6
Kumar, Vikas
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Journal of marketing communications
2
Health marketing quarterly
1
International journal of consumer studies
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
2
Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander
;
Phua, Joe
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
Saved in:
3
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
4
Marketing a health brand on Facebook : effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
Lee, Yen-I.
;
Phua, Joe
;
Wu, Tai-Yee
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10012259409
Saved in:
5
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
6
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
Saved in:
7
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
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