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~language:"eng"
~person:"Sarkar, Abhigyan"
~person:"Septianto, Felix"
~subject:"Brand image"
~subject:"Emotion"
~subject:"Fundraising"
~type:"article"
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Brand image
Emotion
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37
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Sarkar, Abhigyan
Septianto, Felix
Ashkanasy, Neal M.
39
Bagozzi, Richard P.
29
Han, Heesup
25
Humphrey, Ronald H.
19
Kemp, Elyria
19
Lindebaum, Dirk
16
Shepherd, Dean A.
16
Woosnam, Kyle M.
16
Loureiro, Sandra Maria Correia
15
Mattila, Anna S.
15
Pham, Michel T.
15
Phau, Ian
15
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15
Hur, Won-Moo
14
Grandey, Alicia
13
Härtel, Charmine E. J.
13
Prayag, Girish
13
Cardon, Melissa S.
12
Connelly, Shane
12
Diefendorff, James M.
12
Gomez-Mejia, Luis R.
12
Groth, Markus
12
Huy, Quy
12
Jordan, Peter
12
Kidwell, Blair
12
Woosnam, Kyle Maurice
12
Antonetti, Paolo
11
De Clercq, Dirk
11
Kleef, Gerben A. van
11
Ladhari, Riadh
11
Medler-Liraz, Hana
11
Moon, Tae Won
11
Spörrle, Matthias
11
Vandenberghe, Christian
11
Vince, Russ
11
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10
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10
Lee, Choong-Ki
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Journal of retailing and consumer services
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
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ECONIS (ZBW)
42
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1
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
2
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
3
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
4
The Tango of pride and envy : does others' envy lead to the feeling of pride?
Sung, Billy
;
Septianto, Felix
;
Stankovic, Michelle
; …
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3072-3098
Persistent link: https://www.econbiz.de/10014448608
Saved in:
5
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
6
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
7
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
8
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
9
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
10
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
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