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~language:"eng"
~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: ("Rabatt") AND NOT isPartOf:Wirtschaftsdienst
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Beziehungsmarketing
Rabatt
515
Rebate
515
Theorie
204
Theory
204
Preismanagement
187
Pricing strategy
187
Consumer behaviour
146
Konsumentenverhalten
146
Lieferkette
84
Supply chain
84
Sales promotion
83
Verkaufsförderung
83
Discounting
74
Diskontierung
72
Inventory model
68
Lagerhaltungsmodell
68
Einzelhandel
66
Retail trade
66
Preisdifferenzierung
61
Price discrimination
61
Low-cost strategy
54
Niedrigpreisstrategie
54
Lieferantenmanagement
49
Supplier relationship management
49
Kundenbindungsprogramm
47
Loyalty program
47
Lagermanagement
41
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41
United States
41
Warehouse management
41
Social discount rate
34
Soziale Diskontrate
34
Experiment
28
Game theory
28
Spieltheorie
28
Relationship marketing
27
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24
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24
Prospect Theory
23
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Aufsatz in Zeitschrift
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Elhauge, Einer
2
Li, Zonghuo
2
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1
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1
Aspara, Jaakko
1
Basso, Leonardo J.
1
Bergem, Ola
1
Bing, Mark N.
1
Birge, John R.
1
Brady, Michael K.
1
Brusco, Michael J.
1
Cai, Fengyan
1
Calzolari, Giacomo
1
Chintagunta, Pradeep K.
1
Chioveanu, Ioana
1
Clements, Matthew T.
1
DeGraba, Patrick J.
1
Denicolò, Vincenzo
1
Dong, Beibei
1
Eason, C. Clifton
1
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1
Falk, Tomas
1
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1
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1
García-Gómez, Blanca
1
Guan, Xu
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1
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1
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1
Ip, Edward H.
1
Jin, Hyun Seung
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1
Kim, Jeong-yoo
1
Koh, Dong-hee
1
Mattila, Pekka
1
Mei, Wanxia
1
Montazeri, Samaneh
1
Nervik, Bjørn
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Journal of retailing and consumer services
4
International journal of industrial organization
3
Journal of marketing
3
Journal of competition law & economics
2
Journal of retailing
2
Marketing science
2
American economic journal : a journal of the American Economic Association
1
British journal of management : BJM
1
European journal of marketing : EJM
1
International journal of production economics
1
Journal of business research : JBR
1
Journal of economic theory and econometrics : journal of The Korean Econometric Society
1
Manufacturing & service operations management : M & SOM
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The B.E. journal of economic analysis & policy
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Guo, Liang
- In:
Marketing science
42
(
2023
)
3
,
pp. 614-633
Persistent link: https://www.econbiz.de/10014317449
Saved in:
3
Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science
42
(
2023
)
4
,
pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
Saved in:
4
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
5
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
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6
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
7
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
8
Building chain loyalty in grocery retailing by means of loyalty programs : a study of "the Norwegian case"
Nesset, Erik
;
Bergem, Ola
;
Nervik, Bjørn
;
Schiøll …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502676
Saved in:
9
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
10
Loyalty discounts and price-cost tests
Calzolari, Giacomo
;
Denicolò, Vincenzo
- In:
International journal of industrial organization
73
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012586836
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