//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~source:"econis"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Satisfaction"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenbindung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Kundenzufriedenheit
Markenimage
Satisfaction
Brand loyalty
770
Markentreue
770
Consumer behaviour
567
Konsumentenverhalten
567
Brand management
535
Markenführung
535
Beziehungsmarketing
515
Relationship marketing
515
Brand image
397
Markenartikel
391
Brand
390
brand loyalty
150
Social Web
145
Social web
145
Customer satisfaction
144
Internet marketing
115
Online-Marketing
115
Confidence
85
Vertrauen
85
Emotion
58
Kundenbindung
52
Customer retention
50
Customer integration
42
Kundenintegration
42
Personality psychology
36
Persönlichkeitspsychologie
36
USA
33
United States
31
brand trust
30
Dienstleistungsqualität
29
Service quality
29
Viral marketing
29
Virales Marketing
29
Hotel industry
28
Hotellerie
28
Advertising effects
27
Structural equation model
27
Strukturgleichungsmodell
27
more ...
less ...
Online availability
All
Undetermined
269
Free
82
Type of publication
All
Article
405
Book / Working Paper
45
Type of publication (narrower categories)
All
Article in journal
396
Aufsatz in Zeitschrift
396
Aufsatz im Buch
8
Book section
8
Graue Literatur
4
Non-commercial literature
4
Conference paper
3
Konferenzbeitrag
3
Arbeitspapier
2
Case study
2
Fallstudie
2
Hochschulschrift
2
Working Paper
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
German
9
Polish
2
French
1
Author
All
Han, Heesup
6
Fatma, Mobin
4
Huang, Chao-Chin
4
Khan, Imran
4
King, Ceridwyn
4
Leckie, Civilai
4
So, Kevin Kam Fung
4
Augusto, Mário Gomes
3
Dawes, John
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Guzman, Francisco
3
Hollebeek, Linda D.
3
Huang, Shyh-Ming
3
Khamitov, Mansur
3
Kim, Jinkyung Jenny
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Nandy, Subarna
3
Ozuem, Wilson
3
Perloff, Jeffrey M.
3
Rahman, Zillur
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Solem, Birgit Andrine Apenes
3
Sondhi, Neena
3
Sparks, Beverley
3
Thomson, Matthew
3
Tran, Trang
3
Abratt, Russell
2
Adibi, Amir Mohammad
2
Ahn, Jiseon
2
Aitken, Robert
2
Al-Hawary, Sulieman Ibraheem Shelash
2
Aljuhmani, Hasan Yousef
2
Alkhawaldeh, Abdelbaset
2
Alnawas, Ibrahim
2
Apriyani, Hanny
2
Arli, Denni
2
more ...
less ...
Institution
All
Information Resources Management Association
1
Otto-Friedrich-Universität Bamberg
1
Published in...
All
Journal of retailing and consumer services
21
The journal of product & brand management
21
The journal of brand management : an international journal
19
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
11
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Cogent business & management
5
International journal of contemporary hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Global business review
4
International journal of Indian culture and business management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
Pakistan journal of commerce and social sciences
3
The journal of business & industrial marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
European journal of marketing
2
Future Business Journal
2
Global journal of business research : GJBR
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
71
-
80
of
450
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
72
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
73
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
74
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
75
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
76
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
77
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
78
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
79
Measuring the influence of social commerce dimensions on Iranian customer brand loyalty
Sarhangi, Nima Hassanzadeh
;
Nezafati, Navid
;
Zomorodi, …
- In:
International journal of electronic business : IJEB
18
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014309235
Saved in:
80
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->