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~language:"eng"
~subject:"Advertising effects"
~subject:"Markenführung"
~subject:"Social web"
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Advertising effects
Markenführung
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Nonprofit marketing
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International review on public and non-profit marketing
12
Journal of nonprofit & public sector marketing
12
Journal of marketing for higher education
11
Nonprofit and voluntary sector quarterly
6
Journal of marketing communications
5
International journal of nonprofit & voluntary sector marketing
4
Journal of philanthropy and marketing
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International journal of advertising : the quarterly review of marketing communications
3
International journal of nonprofit and voluntary sector marketing
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3
Nonprofit management & leadership
3
The Routledge companion to contemporary brand management
3
The journal of brand management : an international journal
3
Contemporary research in e-branding
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Public relations in the nonprofit sector : theory and practice
2
Routledge studies in marketing
2
AFP/Wiley fund development series
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American journal of business
1
Arts marketing : an international journal ; AM
1
Cowles Foundation discussion paper
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European journal of marketing
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Green advertising and the reluctant consumer
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Handbook
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International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of public sector management : IJPSM
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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1
Donor inspiration in nonprofit management : conceptualization and measurement in a peer-to-peer context
Hesse, Laura
;
Boenigk, Silke
- In:
Nonprofit management & leadership
34
(
2023
)
2
,
pp. 241-265
Persistent link: https://www.econbiz.de/10014471335
Saved in:
2
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
Saved in:
3
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
4
Social media and nonprofit fundraising : the influence of Facebook likes
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 33-65
Persistent link: https://www.econbiz.de/10014466292
Saved in:
5
Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
Saved in:
6
Deep pockets or empty coffers? : functional expenses, contribution revenue and the ability of nonprofits to pivot during COVID-19
Burke-Kolehmainen, Cari
;
Intindola, Melissa
- In:
American journal of business
39
(
2024
)
2
,
pp. 65-95
Persistent link: https://www.econbiz.de/10014550338
Saved in:
7
Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
Saved in:
8
Social media, signaling, and donations : testing the financial returns on nonprofits' social media investment
Harris, Erica E.
;
Neely, Daniel G.
;
Saxton, Gregory D.
- In:
Review of accounting studies
28
(
2023
)
2
,
pp. 658-688
Persistent link: https://www.econbiz.de/10014335924
Saved in:
9
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
10
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
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