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~language:"eng"
~subject:"Advertising effects"
~subject:"Social web"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketing für öffentliche Institutionen"
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Advertising effects
Social web
Nonprofit marketing
387
Nonprofit-Marketing
387
Nonprofit organization
175
Nonprofit-Organisation
175
Fundraising
152
Charity
71
Wohltätigkeit
70
Charitable organization
62
Gemeinnützige Organisation
62
Marketing management
57
Marketingmanagement
57
Consumer behaviour
54
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54
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53
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53
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52
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35
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35
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34
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34
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Choi, Jungsil
3
Bae, Mikyeung
2
Chang, Chun-tuan
2
Dominguez, Rafael
2
Hopkins, Christopher D.
2
Lee, Yu-kang
2
Rangan, Priyamvadha
2
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1
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1
Gao, Guanlin
1
Garcia de los Salmones Sanchez, Maria del Mar
1
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International review on public and non-profit marketing
7
Journal of nonprofit & public sector marketing
6
International journal of advertising : the quarterly review of marketing communications
3
International journal of nonprofit & voluntary sector marketing
3
Journal of marketing communications
3
Journal of philanthropy and marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of marketing for higher education
2
Nonprofit and voluntary sector quarterly
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Nonprofit management & leadership
2
American journal of business
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Psychology & marketing
1
Review of accounting studies
1
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ECONIS (ZBW)
53
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1
Donor inspiration in nonprofit management : conceptualization and measurement in a peer-to-peer context
Hesse, Laura
;
Boenigk, Silke
- In:
Nonprofit management & leadership
34
(
2023
)
2
,
pp. 241-265
Persistent link: https://www.econbiz.de/10014471335
Saved in:
2
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
Saved in:
3
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
4
Social media and nonprofit fundraising : the influence of Facebook likes
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 33-65
Persistent link: https://www.econbiz.de/10014466292
Saved in:
5
Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
Saved in:
6
Deep pockets or empty coffers? : functional expenses, contribution revenue and the ability of nonprofits to pivot during COVID-19
Burke-Kolehmainen, Cari
;
Intindola, Melissa
- In:
American journal of business
39
(
2024
)
2
,
pp. 65-95
Persistent link: https://www.econbiz.de/10014550338
Saved in:
7
Social media, signaling, and donations : testing the financial returns on nonprofits' social media investment
Harris, Erica E.
;
Neely, Daniel G.
;
Saxton, Gregory D.
- In:
Review of accounting studies
28
(
2023
)
2
,
pp. 658-688
Persistent link: https://www.econbiz.de/10014335924
Saved in:
8
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
9
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
10
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
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