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~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~subject:"Unternehmen"
~type_genre:"Glossar enthalten"
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Beziehungsmarketing
Consumers
Kundenbindung
Markenführung
Marktsegmentierung
Pricing strategy
Theory
Unternehmen
Marketingmanagement
84
Marketing management
82
Marketing
48
Theorie
21
USA
17
United States
17
Marketing theory
12
Marketingtheorie
12
Market research
10
Marktforschung
10
Internationales Marketing
9
Consumer behaviour
8
International marketing
8
Konsumentenverhalten
8
Selling
7
Verkauf
7
Advertising
6
Internet
6
Online-Marketing
6
Strategisches Management
6
Werbung
6
E-commerce
4
Electronic Commerce
4
Management
4
Relationship marketing
4
Welt
4
World
4
Physical distribution
3
Verbraucherverhalten
3
Vertrieb
3
Advertising media
2
Competitive advantage
2
Computer industry
2
Computerindustrie
2
Direct marketing
2
Direktmarketing
2
Fehler
2
High technology
2
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Book / Working Paper
23
Type of publication (narrower categories)
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Glossar enthalten
Article in journal
2,087
Aufsatz in Zeitschrift
2,087
Aufsatz im Buch
334
Book section
334
Graue Literatur
158
Non-commercial literature
158
Arbeitspapier
128
Working Paper
128
Lehrbuch
113
Textbook
106
Collection of articles of several authors
87
Sammelwerk
87
Aufsatzsammlung
64
Hochschulschrift
57
Case study
49
Fallstudie
49
Thesis
37
Reprint
31
Konferenzschrift
29
Ratgeber
24
Glossary included
23
Guidebook
23
Conference paper
18
Conference proceedings
18
Konferenzbeitrag
18
Collection of articles written by one author
14
Handbook
14
Handbuch
14
Sammlung
14
Bibliografie
8
CD-ROM, DVD
7
Festschrift
7
Bibliografie enthalten
6
Bibliography included
6
Systematic review
5
Übersichtsarbeit
5
Einführung
4
Fallstudiensammlung
4
Interview
3
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12
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Kotler, Philip
4
McCarthy, Edmund Jerome
4
Perreault, William D.
4
Armstrong, Gary
3
Cannon, Joseph P.
3
Assael, Henry
2
Boone, Louis E.
2
Ferrell, Odies C.
2
Kurtz, David L.
2
Pride, William M.
2
Basteri, Cynthia Gendall
1
Best, Roger J.
1
Clark, Brenda
1
Cohen, William A.
1
Eckles, Robert W.
1
Haas, Robert W.
1
Hollensen, Svend
1
Keller, Kevin Lane
1
Kleindl, Brad Alan
1
Olson, Jerry C.
1
Peter, Jerome Paul
1
Reedy, Joel
1
Schullo, Shauna
1
Schullo, Shauna J.
1
Sobel, Jennie
1
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Always learning
1
The Dryden Press series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
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ECONIS (ZBW)
23
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1
Marketing management : a relationship approach
Hollensen, Svend
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10010426428
Saved in:
2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
4
Marketing dynamics
Clark, Brenda
;
Sobel, Jennie
;
Basteri, Cynthia Gendall
-
2010
-
2. ed
Persistent link: https://www.econbiz.de/10003798603
Saved in:
5
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
6
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
7
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
8
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
9
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
10
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2006
-
11. ed.
Persistent link: https://www.econbiz.de/10013474975
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