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~language:"eng"
~subject:"Comparison"
~subject:"Online-Marketing"
~type:"article"
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Comparison
Online-Marketing
Print advertising
372
Printwerbung
372
Advertising effects
151
Werbewirkung
151
Advertising
107
Werbung
102
USA
82
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82
Consumer behaviour
61
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Laroche, Michel
3
Richard, Marie-Odile
3
Hunt, James B.
2
Nepomuceno, Marcelo Vinhal
2
Venger, Olesya
2
Abhishek
1
Ahn, Hongmin
1
Angelucci, Charles
1
Anselmsson, Johan
1
Athey, Susan
1
Baccarella, Christian V.
1
Bartikowski, Boris
1
Bartsch, Fabian
1
Beerli-Palacio, Asunción
1
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1
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1
Bu, Kyunghee
1
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1
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1
Ceylan, Aylin
1
Chandra, Ambarish
1
Choi, Chang-Won
1
DeRoos, Nicolas
1
Diehl, Sandra
1
Dimoka, Angelika
1
Ellis, Debbie
1
Flath, David
1
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1
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1
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1
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1
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1
Hoffmann, Stefan
1
Hooft, Andreu van
1
Huang, Liang
1
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1
Jiménez, Fernando R.
1
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International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
3
Journal of international consumer marketing
3
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
Business and Economic Research : BER
1
Eurasian business review
1
European journal of marketing : EJM
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Japan and the world economy : international journal of theory and policy
1
Journal for global business advancement : JGBA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business-to-business marketing
1
Journal of global business : JGB ; journal of the Association for Global Business
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international selling and sales management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and economics : QME
1
Revue d'économie politique
1
The journal of current research in global business : JCRGB
1
The journal of services marketing
1
Vision : the journal of business perspective
1
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
3
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
4
The nature and extent of environmental sustainability advertising in magazines in a developing market
Ndlovu, Sibusiso
;
Ellis, Debbie
- In:
International journal of innovation & sustainable …
16
(
2022
)
3/4
,
pp. 372-399
Persistent link: https://www.econbiz.de/10014319666
Saved in:
5
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
6
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
Saved in:
7
Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
8
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra
;
Bartsch, Fabian
- In:
Journal of business research : JBR
120
(
2020
),
pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Saved in:
9
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
10
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
- In:
American economic journal : a journal of the American …
11
(
2019
)
3
,
pp. 319-364
Persistent link: https://www.econbiz.de/10012100400
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