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~language:"eng"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Reprint"
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Consumer behaviour
Markenimage
Brand image
53
Konsumentenverhalten
36
Brand management
33
Markenführung
33
Brand
23
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23
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8
Marketingmanagement
8
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6
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Keller, Kevin Lane
6
Aaker, Jennifer
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Park, C. Whan
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Schmitt, Bernd
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Batra, Rajeev
2
Benet-Martínez, Verónica
2
Erdem, Tülin
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1
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Brand management ; Vol. 3
8
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
6
The evolution of brands : from signals of quality to storehouses of trust
6
International marketing ; Vol. 2
5
Brand management ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Corporate brand and corporate reputation
3
SAGE library in marketing
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
54
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1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
3
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
4
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
5
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
6
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
7
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
8
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
9
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
10
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
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