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~language:"eng"
~subject:"Customer value"
~subject:"Germany"
~type_genre:"Bibliography included"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Customer value
Germany
Beziehungsmarketing
258
Relationship marketing
258
Marketingmanagement
24
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23
United States
23
Marketing management
21
Social Web
20
Social web
20
Consumer behaviour
19
Dienstleistungsqualität
19
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19
Service quality
19
Deutschland
18
Lieferantenmanagement
17
Supplier relationship management
17
Customer satisfaction
16
Kundenmanagement
16
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16
Marketing
16
Welt
16
World
16
Strategic management
14
Strategisches Management
14
Electronic Commerce
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12
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1,032
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127
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127
Graue Literatur
68
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68
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57
Arbeitspapier
52
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52
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39
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32
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32
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26
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25
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14
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8
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8
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6
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5
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2
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English
German
221
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Ajami, Riad A.
1
Backhaus, Klaus
1
Becker, Jan U.
1
Biehl, Marjorie Luísa
1
Bock, Andreas H.
1
Boyd, Tom
1
Breuer, Henning
1
Bruhn, Manfred
1
Buss, Christian
1
Cadwallader, Susan
1
Crostack, Horst-Artur
1
DaSilva, Carlos M.
1
Dixit, Ashutosh
1
Faerber, Andreas
1
Fries, Anne
1
Froböse, Michael
1
Gargeya, Vidyaranya B.
1
Gedenk, Karen
1
Goddard, G. Jason
1
Haar, J. W. van der
1
Hallier, Bernd
1
Hewing, Michael
1
Hiraoka, Clemens
1
Horn, Carmen
1
Hütten, Antje Sarah Julia
1
Kaapke, Andreas
1
Kemp, Ron
1
Kern, Christian
1
Kracklauer, Alexander
1
Kracklauer, Alexander H.
1
Langer, Michael
1
Lindič, Jaka
1
Link, Brandon
1
Mikulić, Josip
1
Omta, S. W. F.
1
Persson, Andreas
1
Prebežac, Darko
1
Raab, Gerhard
1
Refflinghaus, Robert
1
Reimer, Kerstin
1
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RWTH Aachen
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The journal of business & industrial marketing
2
Applied Marketing Science /Angewandte Marketingforschung
1
Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing
1
Contributions to management science
1
Customer-centric marketing strategies : tools for building organizational performance
1
E-business managerial aspects, solutions and case studies
1
Erfolgreiches Management
1
European journal of marketing : EJM
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on mobile marketing management
1
Handbook of social media management : value chain and business models in changing media markets
1
International journal of quality and service sciences
1
Journal of air transport management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Management decision : MD
1
Markt-Management
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Schmalenbach business review : sbr
1
Springer Gabler Research
1
Strategy and communication for innovation
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ECONIS (ZBW)
27
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1
Customer
relationship
management
: a global perspective
Raab, Gerhard
;
Ajami, Riad A.
;
Gargeya, Vidyaranya B.
; …
-
2008
Persistent link: https://www.econbiz.de/10003582985
Saved in:
2
Revisiting the use of customer information for CRM
Reimer, Kerstin
;
Becker, Jan U.
-
2011
Persistent link: https://www.econbiz.de/10009504199
Saved in:
3
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
4
Mobile
customer
relationship
management
(mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
5
Collaborative
customer
relationship
management
: taking CRM to the next level; with 7 tables
Kracklauer, Alexander H.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001740554
Saved in:
6
The social side of consumerism : human need satisfaction as antecedents of economic need satisfaction in an online environment ; empirical evidence from the airport industry
Tenge, Marion
- In:
Handbook of research on consumerism in business and …
,
(pp. 473-499)
.
2014
Persistent link: https://www.econbiz.de/10010354605
Saved in:
7
Business process blueprinting : a method for customer-oriented business process modeling
Hewing, Michael
-
2014
Persistent link: https://www.econbiz.de/10010199392
Saved in:
8
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
9
"My vote for my mailman" : appeals to reciprocity in communication campaigns
Horn, Carmen
;
Fries, Anne
;
Gedenk, Karen
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 248-269
Persistent link: https://www.econbiz.de/10009767230
Saved in:
10
From mass distribution to customer-centric awareness tools : the evolution of the German meat market
Hallier, Bernd
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 498-510)
.
2013
Persistent link: https://www.econbiz.de/10009669506
Saved in:
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