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~language:"eng"
~subject:"Deutschland"
~subject:"Marketing management"
~subject:"Retail trade"
~type_genre:"Book section"
~type_genre:"Konferenzschrift"
~type_genre:"Statistik"
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Deutschland
Marketing management
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302
Vertriebsweg
302
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55
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55
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44
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34
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34
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32
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Coughlan, Anne T.
3
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2
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2
Itō, Motoshige
2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Interactive and multi-channel marketing
3
Exploring omnichannel retailing : common expectations and diverse realities
2
Handbook of quantitative supply chain analysis : modeling in the e-business era
2
Kellogg on marketing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
A Research Agenda for Service Marketing
1
Advanced e-business research : international trends & issues
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing insights on brand management
1
Agriculture information bulletin
1
Agriculture information bulletin : AIB
1
Annals of operations research ; volume 244, number 2 (September 2016)
1
Beiträge der genossenschaftlichen Selbsthilfe zur wirtschaftlichen und sozialen Entwicklung ; Teilbd. 2
1
Business transformation in China
1
Channel strategies and marketing mix in a connected world
1
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1
Digital Business in Africa : Social Media and Related Technologies
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
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1
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Economics of the triad : conflict and cooperation among the United States, Japan and Korea
1
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1
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1
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1
Fundamentals of marketing research ; Vol. 3
1
Global competition and integration
1
Global marketing strategies for the promotion of luxury goods
1
Hamburger Forum Medienökonomie : HFM
1
Handbook of information exchange in supply chain management
1
Handbook of marketing and finance
1
Handbuch Multi-Channel-Marketing
1
Innovative business practices : prevailing a turbulent era
1
International marketing ; Vol. 3
1
International marketing in rapidly changing environments
1
LISS 2012 ; Vol. 1
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ECONIS (ZBW)
76
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1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
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2
Strategic channel management
Hennessy, Julie
;
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 281-303)
.
2023
Persistent link: https://www.econbiz.de/10014283181
Saved in:
3
Go-to-market omnichannel design
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 305-320)
.
2023
Persistent link: https://www.econbiz.de/10014283183
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4
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
Saved in:
5
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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6
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
7
Increasing competitiveness of nanostore business models for different socioeconomic levels
Rangel-Espinosa, María F.
;
Hernández-Arreola, José R.
; …
- In:
Supply chain management and logistics in emerging …
,
(pp. 273-298)
.
2021
Persistent link: https://www.econbiz.de/10012542672
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8
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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9
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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10
Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
;
Salman, Gulberk Gultekin
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 153-176)
.
2021
Persistent link: https://www.econbiz.de/10012492367
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