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~language:"eng"
~subject:"Marketingtheorie"
~subject:"Service management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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Marketingtheorie
Service management
Dienstleistungsmarketing
152
Services marketing
152
Dienstleistung
22
Beziehungsmarketing
21
Relationship marketing
21
Marketing
15
Marketingmanagement
14
Dienstleistungsmanagement
13
Dienstleistungsqualität
13
Dienstleistungssektor
13
Marketing management
13
Service quality
13
Service industry
12
Consumer behaviour
11
Innovation
11
Konsumentenverhalten
11
Service-Dominant Logic
11
Service-dominant logic
11
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11
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11
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11
United States
11
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10
Indien
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Marketing theory
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Hotellerie
7
Lieferantenmanagement
7
Supplier relationship management
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86
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86
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25
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Grönroos, Christian
2
Lusch, Robert F.
2
Vargo, Stephen L.
2
Athanasula-Reppa, Anastasia
1
Baglieri, Enzo
1
Baker, Jonathan J.
1
Barile, Sergio
1
Bennett, Rebekah
1
Borchert, Ton
1
Bowen, David E.
1
Bridges, Eileen
1
Brodie, Roderick J.
1
Daskou, Sofia
1
Ehret, Michael
1
Fehrer, Julia
1
Fisk, Raymond P.
1
Goldsmith, Ronald E.
1
Grove, Stephen J.
1
Helsdingen, Piet J.C.. van
1
Hofacker, Charles F.
1
Ingram, Hadyn
1
Kijima, Kyoichi
1
Kutaula, Smirti
1
Marion, Frédéric
1
Masouras, Andreas
1
McColl-Kennedy, Janet R.
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Mudie, Peter
1
Peñaloza, Lisa
1
Pine, Ray
1
Pirrie, Angela
1
Poels, Geert
1
Qi, Pingshu
1
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1
Saviano, Marialuisa
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Schembri, Sharon
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Schneider, Benjamin
1
Swilley, Esther
1
Talwar, Vishal
1
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Major theoretical debates and contemporary issues in marketing theory
3
Global cases on hospitality industry
2
Handbook of service science ; [Vol. 1]
2
Advances in services marketing
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
E-Services : opportunities and threats
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Handbook of research on retailer-consumer relationship development
1
Innovations in services marketing and management : strategies for emerging economies
1
Managing consumer services : factory or theater?
1
Marketing-mix strategies - product strategy and promotion strategy
1
Neue Herausforderungen an das Dienstleistungsmarketing
1
Service systems science
1
The Routledge handbook of service research insights and ideas
1
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ECONIS (ZBW)
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
3
Translational and trans-disciplinary approach to service systems
Kijima, Kyoichi
- In:
Service systems science
,
(pp. 37-54)
.
2016
Persistent link: https://www.econbiz.de/10011578939
Saved in:
4
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
5
Integrating psychological contract and service-related outcomes in emerging economies : a proposed conceptual framework
Kutaula, Smirti
;
Talwar, Vishal
- In:
Innovations in services marketing and management : …
,
(pp. 291-306)
.
2014
Persistent link: https://www.econbiz.de/10010201154
Saved in:
6
A new systems perspective in retail service marketing
Barile, Sergio
;
Saviano, Marialuisa
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 197-218)
.
2014
Persistent link: https://www.econbiz.de/10010379305
Saved in:
7
Factories or theatres? : the future of service
Baglieri, Enzo
- In:
Managing consumer services : factory or theater?
,
(pp. 1-24)
.
2014
Persistent link: https://www.econbiz.de/10010478160
Saved in:
8
Services marketing management, an introduction
Vries, Wouter de
;
Helsdingen, Piet J.C.. van
;
Borchert, Ton
-
2012
-
1st ed
Persistent link: https://www.econbiz.de/10009692212
Saved in:
9
A conceptual model of service exchange in service-dominant logic
Poels, Geert
- In:
Exploring services science : first international …
,
(pp. 224-238)
.
2010
Persistent link: https://www.econbiz.de/10003990100
Saved in:
10
Winning the service game : revisiting the rules by which people co-create value
Schneider, Benjamin
;
Bowen, David E.
-
2010
Persistent link: https://www.econbiz.de/10003968682
Saved in:
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