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~language:"eng"
~subject:"Service management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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Service management
Dienstleistungsmarketing
152
Services marketing
152
Dienstleistung
22
Beziehungsmarketing
21
Relationship marketing
21
Marketing
15
Marketingmanagement
14
Dienstleistungsmanagement
13
Dienstleistungsqualität
13
Dienstleistungssektor
13
Marketing management
13
Service quality
13
Service industry
12
Consumer behaviour
11
Innovation
11
Konsumentenverhalten
11
Service-Dominant Logic
11
Service-dominant logic
11
Theorie
11
Theory
11
USA
11
United States
11
India
10
Indien
10
Marketing theory
10
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10
Services
10
Brand management
8
Gastgewerbe
8
Hospitality industry
8
Markenführung
8
Hotel industry
7
Hotellerie
7
Lieferantenmanagement
7
Supplier relationship management
7
Bundling strategy
6
Customer integration
6
Customer satisfaction
6
Internet marketing
6
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38
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38
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8
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German
13
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1
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Grönroos, Christian
2
Baglieri, Enzo
1
Bennett, Rebekah
1
Borchert, Ton
1
Bowen, David E.
1
Fisk, Raymond P.
1
Grove, Stephen J.
1
Helsdingen, Piet J.C.. van
1
Ingram, Hadyn
1
Kijima, Kyoichi
1
Kutaula, Smirti
1
Marion, Frédéric
1
McColl-Kennedy, Janet R.
1
Mudie, Peter
1
Pine, Ray
1
Pirrie, Angela
1
Qi, Pingshu
1
Russell-Bennett, Rebekah
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Schneider, Benjamin
1
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Global cases on hospitality industry
2
Handbook of service science ; [Vol. 1]
2
Advances in services marketing
1
Innovations in services marketing and management : strategies for emerging economies
1
Managing consumer services : factory or theater?
1
Service systems science
1
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ECONIS (ZBW)
13
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1
Translational and trans-disciplinary approach to service systems
Kijima, Kyoichi
- In:
Service systems science
,
(pp. 37-54)
.
2016
Persistent link: https://www.econbiz.de/10011578939
Saved in:
2
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
3
Integrating psychological contract and service-related outcomes in emerging economies : a proposed conceptual framework
Kutaula, Smirti
;
Talwar, Vishal
- In:
Innovations in services marketing and management : …
,
(pp. 291-306)
.
2014
Persistent link: https://www.econbiz.de/10010201154
Saved in:
4
Factories or theatres? : the future of service
Baglieri, Enzo
- In:
Managing consumer services : factory or theater?
,
(pp. 1-24)
.
2014
Persistent link: https://www.econbiz.de/10010478160
Saved in:
5
Services marketing management, an introduction
Vries, Wouter de
;
Helsdingen, Piet J.C.. van
;
Borchert, Ton
-
2012
-
1st ed
Persistent link: https://www.econbiz.de/10009692212
Saved in:
6
Winning the service game : revisiting the rules by which people co-create value
Schneider, Benjamin
;
Bowen, David E.
-
2010
Persistent link: https://www.econbiz.de/10003968682
Saved in:
7
The evolution and future of service : building and broadening a multidisciplinary field
Fisk, Raymond P.
;
Grove, Stephen J.
-
2010
Persistent link: https://www.econbiz.de/10003968944
Saved in:
8
Hospitality and tourism : international industries experiencing common problems
Ingram, Hadyn
- In:
Global cases on hospitality industry
,
(pp. 389-410)
.
2008
Persistent link: https://www.econbiz.de/10003762011
Saved in:
9
Barriers to hotel chain development in China
Pine, Ray
;
Qi, Pingshu
- In:
Global cases on hospitality industry
,
(pp. 461-475)
.
2008
Persistent link: https://www.econbiz.de/10003762027
Saved in:
10
Service management and marketing : customer management in service competition
Grönroos, Christian
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10003365020
Saved in:
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