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~language:"eng"
~subject:"Virales Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Virales Marketing
Social Web
2,184
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2,183
Internet marketing
390
Online-Marketing
390
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237
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237
Soziales Netzwerk
166
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160
Web 2.0 technologies
157
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157
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156
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156
Beziehungsmarketing
139
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139
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138
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131
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129
Digitalisierung
127
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127
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123
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123
Internet
107
Brand management
101
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101
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94
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94
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80
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79
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79
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77
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77
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
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5
The behavioral enterprise
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Consumer psychology in a social media world
2
Contemporary issues in social media marketing
2
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2
Digital Business in Africa : Social Media and Related Technologies
2
Electronic word of mouth as a promotional technique : new insights from social media
2
Handbook of research on integrating social media into strategic marketing
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Leveraging computer-mediated marketing environments
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
Organizations and social networking : utilizing social media to engage consumers
2
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
2
AI impacts in digital consumer behavior
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Alternative market research methods : market sensing
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Breaking new ground in theory and practice
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business and social media in the Middle East : strategies, best practices and perspectives
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Causes and symptoms of socio-cultural polarization : role of information and communication technologies
1
Computer-mediated marketing strategies : social media and online brand communities
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Contemporary Trends in Marketing : Problems, Processes and Prospects
1
Contemporary issues in digital marketing
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Developing digital marketing : relationship perspectives
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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ECONIS (ZBW)
138
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11
#BoycottLaalSinghChaddha : failure to leverage Twitter
Parashar, Archana
;
Rana, Sudhir
;
Prashar, Sanjeev
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 135-145)
.
2023
Persistent link: https://www.econbiz.de/10014338929
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12
Relevance of social media management in online reputation building in tourism and hospitality : case of Finland
Kushcheva, Natalia
;
Eilola, Tiia-Mari
- In:
Online reputation management in destination and …
,
(pp. 163-174)
.
2023
Persistent link: https://www.econbiz.de/10014287193
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13
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
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14
Online user reviews and goal-directed consumer behavior : a qualitative study
Schulten, Matthias Bernhard
- In:
Dialogmarketing Perspektiven 2022/2023 : Tagungsband …
,
(pp. 195-209)
.
2023
Persistent link: https://www.econbiz.de/10014307656
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15
The impacts of electronic word of mouth on the intention of patients to join "in vitro fertilization" program
Rizal, Muhammad
;
Ruswanti, Endang
;
Januarko, Moehammad …
-
2022
Persistent link: https://www.econbiz.de/10013197650
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16
Digital trends in education : marketing of the online teaching
Gerhardtl, Trevor
;
Laitakari, Anu
;
Rice, Michael
; …
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 425-466)
.
2022
Persistent link: https://www.econbiz.de/10013282656
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17
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
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18
Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi
;
Hinson, Robert
;
Edeh, Jude Ndubuisi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 299-311)
.
2022
Persistent link: https://www.econbiz.de/10013282706
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19
The dynamics of online opinion formation : polarization around the vaccine development for COVID-19
Jain, Gaurav
;
Sreenivas, Avinash Bapu
;
Gupta, Samrat
; …
- In:
Causes and symptoms of socio-cultural polarization : …
,
(pp. 51-72)
.
2022
Persistent link: https://www.econbiz.de/10013184019
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20
Social media and consumer power : opportunities and challenges for digital marketing activities
Vollero, Agostino
;
Valentini, Chiara
- In:
Contemporary issues in digital marketing
,
(pp. 105-115)
.
2022
Persistent link: https://www.econbiz.de/10012698299
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