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~subject:"Werbewirkung"
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Search: subject_exact:"Computerspiel"
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Werbewirkung
Computerspiel
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274
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Sreejesh, S.
8
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5
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5
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4
Dwivedi, Yogesh Kumar
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Rozendaal, Esther
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An, Soontae
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Cauberghe, Verolien
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Chen, Huan
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Panic, Katarina
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Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Application of gaming in new media marketing
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Journal of promotion management : JPM
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Journal of consumer behaviour : an international research review
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Breaking new ground in theory and practice
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Engaging consumers through branded entertainment and convergent media
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Journal of Indian business research
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Young consumers : insight and ideas for responsible marketers
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Advertising and violence : concepts and perspectives
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Advertising in new formats and media : current research and implications for marketers
1
Asia Pacific journal of marketing and logistics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
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Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing
1
European journal of operational research : EJOR
1
European research studies
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International journal of electronic business
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International journal of electronic marketing and retailing : IJEMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
132
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81
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong
;
Leng, Ho Keat
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
Saved in:
82
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
83
Brand-placement effectiveness and competitive interference in entertainment media : brand recall and choice in kid's video-game advertisements
Hang, Haming
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010383783
Saved in:
84
The effect of product placement on persuasion for mobile phone games
Lin, Hui-fei
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 37-60
Persistent link: https://www.econbiz.de/10010256887
Saved in:
85
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
86
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
87
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
88
Gamification in marketing : an empirical study of differences in user psychology among services using gamification
Hamada, Shunya
;
Wakabayashi, Yasunaga
- In:
The Kyoto economic review
83
(
2014
)
1/2
,
pp. 27-57
Persistent link: https://www.econbiz.de/10011407754
Saved in:
89
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
90
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
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