//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Allen, Chris T."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
7
Werbung
7
Markenartikel
6
Brand
4
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
3
Markenführung
3
Psychology of advertising
3
Werbepsychologie
3
Beziehungsmarketing
2
Brand image
2
Markenimage
2
Relationship marketing
2
USA
2
United States
2
Advertising effects
1
Canada
1
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Energieeinsparung
1
Energy conservation
1
Glaubwürdigkeit
1
Green marketing
1
Kanada
1
Manipulation
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Mediaplanung
1
Meinung
1
Opinion
1
Personality psychology
1
Persönlichkeitspsychologie
1
Public relations
1
Sales-promotion
1
Schweden
1
Students
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
10
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
3
Book section
3
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
Undetermined
16
German
2
Author
All
Allen, Chris T.
17
O'Guinn, Thomas C.
5
Semenik, Richard J.
5
Madden, Thomas Justin
3
Ewing, Douglas R.
2
Fournier, Susan
2
Miller, Felicia M.
2
Barr, Terri Feldman
1
Calantone, Roger J.
1
Carcieri, Matt
1
Ewing, Rondall L.
1
Janiszewski, Chris A.
1
McQuarrie, Edward F.
1
Miller, Felicia
1
Schewe, Charles D.
1
Shimp, Terence A.
1
Twible, Jacquelyn L.
1
more ...
less ...
Institution
All
American Marketing Association
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Published in...
All
Journal of marketing research : JMR
2
Consumer-brand relationships : theory and practice
1
Handbook of consumer psychology
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing & public policy : JM & PP ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing theory and applications
1
Report / Marketing Science Institute
1
Strong brands, strong relationships
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Self-congruence is not everything for a brand : initial evidence supporting the relevance of identity cultivation in a college student role-identity context
Ewing, Douglas R.
;
Allen, Chris T.
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 405-422
Persistent link: https://www.econbiz.de/10011799025
Saved in:
2
Building brands from the inside out : three practitioner stories
Allen, Chris T.
;
Carcieri, Matt
- In:
Strong brands, strong relationships
,
(pp. 285-294)
.
2015
Persistent link: https://www.econbiz.de/10011313562
Saved in:
3
How does celebrity meaning transfer? : investigating the process of meaning transfer with celebrity affiliates and mature brands
Miller, Felicia M.
;
Allen, Chris T.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 443-452
Persistent link: https://www.econbiz.de/10009580737
Saved in:
4
Authenticity as meaning validation : empirical investigation of iconic and indexical cues in a context of "green" products
Ewing, Douglas R.
;
Allen, Chris T.
;
Ewing, Rondall L.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 381-390
Persistent link: https://www.econbiz.de/10009668420
Saved in:
5
Exploring relationship analogues in the brand space
Miller, Felicia M.
;
Fournier, Susan
;
Allen, Chris T.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 30-56)
.
2012
Persistent link: https://www.econbiz.de/10009739839
Saved in:
6
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2009
-
5. ed., student ed.
Persistent link: https://www.econbiz.de/10004907521
Saved in:
7
Brands and their meaning makers
Allen, Chris T.
;
Fournier, Susan
;
Miller, Felicia
- In:
Handbook of consumer psychology
,
(pp. 781-822)
.
2008
Persistent link: https://www.econbiz.de/10003716273
Saved in:
8
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
9
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004824267
Saved in:
10
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001639718
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->