//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Best, Roger J."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
12
USA
12
United States
12
Marketing management
9
Consumer behaviour
8
Konsumentenverhalten
8
Marketing
8
Management
6
Theorie
5
Theory
5
Ankündigungseffekt
4
Announcement effect
4
Beziehungsmarketing
4
Relationship marketing
4
Verbraucherverhalten
4
Market research
3
Marktforschung
3
Aktienmarkt
2
Asymmetric information
2
Asymmetrische Information
2
Börsenkurs
2
Dividend
2
Dividende
2
Information value
2
Informationswert
2
Portfolio selection
2
Portfolio-Management
2
Share price
2
Signalling
2
Stock market
2
1973-1992
1
1980-1989
1
1984-1992
1
1984-1998
1
Absatzpolitik
1
Aktiensplit
1
Auction
1
Auktion
1
Betriebsgröße
1
Betriebswirtschaftliche Einführungsschrift
1
more ...
less ...
Type of publication
All
Book / Working Paper
18
Article
14
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Lehrbuch
5
Textbook
5
CD-ROM, DVD
2
Aufsatz im Buch
1
Book section
1
Glossar enthalten
1
Glossary included
1
more ...
less ...
Language
All
English
Undetermined
10
Author
All
Best, Roger J.
32
Best, Ronald W.
11
Hawkins, Del I.
9
Coney, Kenneth A.
6
Mothersbaugh, David L.
2
Yoder, James A.
2
Koch, Eric C.
1
Lillis, Charles M.
1
Mercado-Mendez, Jose
1
Mercado-Mendez, José G.
1
Mittal, Vikas
1
Sridhar, Shrihari
1
Vomocil, Peter J.
1
more ...
less ...
Published in...
All
The southern business & economic journal
4
Journal of economics and finance
3
Advances in quantitative analysis of finance and accounting : a research annual
2
Advances in investment analysis and portfolio management : a research annual
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
McGraw-Hill International editions
1
McGraw-Hill/Irwin series in marketing
1
Review of quantitative finance and accounting
1
The ROI of pricing : measuring the impact and making the business case
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
USB Cologne (EcoSocSci)
9
OLC EcoSci
3
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To cut costs, know your customer
Mittal, Vikas
;
Sridhar, Shrihari
;
Best, Roger J.
- In:
MIT sloan management review
62
(
2021
)
2
,
pp. 12-13
Persistent link: https://www.econbiz.de/10012503964
Saved in:
2
Value-based pricing ROI
Best, Roger J.
;
Vomocil, Peter J.
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 8-30)
.
2014
Persistent link: https://www.econbiz.de/10010240079
Saved in:
3
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2013
-
6. ed., international ed.
Persistent link: https://www.econbiz.de/10009507041
Saved in:
4
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2013
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009498173
Saved in:
5
An examination of earnings forecast revisions as evidence of a signaling role for stock spits
Best, Ronald W.
;
Best, Roger J.
- In:
The southern business & economic journal
26
(
2003
)
1/2
,
pp. 15-28
Persistent link: https://www.econbiz.de/10002185834
Saved in:
6
An examination of earnings forecast revisions as evidence of a signaling role for stock spits
Best, Ronald W.
;
Best, Roger J.
- In:
The southern business & economic journal
26
(
2003
)
1/2
,
pp. 15-28
Persistent link: https://www.econbiz.de/10009892009
Saved in:
7
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Saved in:
8
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004911151
Saved in:
9
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
10
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10th ed.
Persistent link: https://www.econbiz.de/10003082095
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->