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Search: subject:"Corporate visual identity"
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Brand management
10
Markenführung
10
Corporate visual identity
9
Corporate culture
8
Unternehmenskultur
8
Corporate reputation
7
Firmenimage
7
Brand architecture
4
Brand image
4
Markenarchitektur
4
Markenimage
4
Personality psychology
4
Persönlichkeitspsychologie
4
Public relations
4
Öffentlichkeitsarbeit
4
Visualisierung
3
Visualization
3
Brand
2
Consumer behaviour
2
Higher education institution
2
Hochschule
2
Konsumentenverhalten
2
Logo design
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Product design
2
Produktgestaltung
2
Visual identity
2
corporate branding
2
corporate identity
2
corporate visual identity
2
Advertising effects
1
Arbeitskräfte
1
Authenticity
1
Bibliometrics
1
Bibliometrie
1
Brand Performance
1
Brand associations
1
Brand elements
1
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English
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Melewar, T. C.
2
Atristain Suarez, Connie
1
Aula, Hanna-Mari
1
Bargenda, Angela
1
Bartholmé, Roland H.
1
Bolhuis, Wendy
1
Bosch, Annette L. M. van den
1
Bresciani, Sabrina
1
Del Ponte, Paolo
1
Erjansola, Ari-Matti
1
Finch, Henry
1
Foroudi, Pantea
1
Gregersen, Magnus Kristian
1
Gupta, Suraksha
1
Johansen, Trine Susanne
1
Jong, Menno D. T. de
1
Kibera, Francis N.
1
Kim, Min Jung
1
Lim, Joon Ho
1
Lipponen, Jukka
1
Munyoki, Justus M.
1
Murillo, Enrique
1
Pirttilä-Backman, Anna-Maija
1
Sandada, Maxwell
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Shi, Duli
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Vehkalahti, Kimmo
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The journal of brand management : an international journal
3
Corporate communications : an international journal
2
Journal of marketing communications
2
Acta Universitatis Danubius / Oeconomica
1
Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
DBA Africa management review
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of product & brand management
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ECONIS (ZBW)
13
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1
From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Erjansola, Ari-Matti
;
Lipponen, Jukka
;
Vehkalahti, Kimmo
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10012550251
Saved in:
2
Brand new : how visual context shapes initial response to logos and
corporate
visual
identity
systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
3
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
4
Organizational-level visual identity : an integrative literature review
Gregersen, Magnus Kristian
;
Johansen, Trine Susanne
- In:
Corporate communications : an international journal
27
(
2022
)
3
,
pp. 441-456
Persistent link: https://www.econbiz.de/10013384913
Saved in:
5
Firm-serving or public-serving? : analyzing public responses to employee volunteer program communication
Shi, Duli
- In:
Corporate communications : an international journal
27
(
2022
)
4
,
pp. 690-704
Persistent link: https://www.econbiz.de/10013384940
Saved in:
6
Corporate
visual
identity
systems and brand performance of Kenyan universities
Waithaka, Tabitha W.
;
Kibera, Francis N.
;
Munyoki, Justus M.
- In:
DBA Africa management review
5
(
2015
)
2
,
pp. 170-181
Persistent link: https://www.econbiz.de/10012250734
Saved in:
7
A comprehensive review on logo literature : research topics, findings, and future directions
Kim, Min Jung
;
Lim, Joon Ho
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1291-1365
Persistent link: https://www.econbiz.de/10012178627
Saved in:
8
Corporate rebranding: effects of
corporate
visual
identity
changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
9
New brand logo design : customers' preference for brand name and icon
Bresciani, Sabrina
;
Del Ponte, Paolo
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 375-390
Persistent link: https://www.econbiz.de/10011799018
Saved in:
10
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
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