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~person:"Aaker, David A."
~person:"Baumgarth, Carsten"
~subject:"Corporate reputation"
~subject:"Marketingmanagement"
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Search: subject:"Brand management"
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Corporate reputation
Marketingmanagement
Brand management
93
Markenführung
93
Markenpolitik
40
Markenartikel
29
Brand
28
Deutschland
28
Germany
28
Markenimage
20
Brand image
19
Marketing management
13
Consumer behaviour
12
Konsumentenverhalten
12
Erfolgsfaktor
10
Success factor
10
B-to-B-Marketing
9
Business-to-business marketing
9
Lieferantenmanagement
9
Supplier relationship management
9
Theorie
8
Theory
8
Corporate Social Responsibility
6
Corporate social responsibility
6
Innovation
6
Welt
6
World
6
Bauwirtschaft
5
Brand architecture
5
Brand extension
5
Construction industry
5
Firmenimage
5
Markenarchitektur
5
Markentransfer
5
Marketing
5
Unternehmenskultur
5
Betriebswirtschaftslehre
4
Business economics
4
Controlling
4
Corporate culture
4
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English
10
German
6
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Aaker, David A.
Baumgarth, Carsten
Melewar, T. C.
29
Balmer, John M. T.
24
Keller, Kevin Lane
19
Foroudi, Pantea
13
Esch, Franz-Rudolf
12
Bang, Nguyen
11
Tomczak, Torsten
11
Urde, Mats
10
Laukkanen, Tommi
9
Meffert, Heribert
9
Merrilees, Bill
9
Burmann, Christoph
8
Gupta, Suraksha
7
Iglesias, Oriol
7
Ind, Nicholas
7
Kitchen, Philip J.
7
Ko, Eunju
7
O'Cass, Aron
7
Abratt, Russell
6
Adeola, Ogechi
6
Balmer, John M.T.
6
Dennis, Charles
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Hirvonen, Saku
6
Kernstock, Joachim
6
MacInnis, Deborah J.
6
Miller, Dale
6
Mingione, Michela
6
Reijonen, Helen
6
Schultz, Majken
6
Swoboda, Bernhard
6
Wiedmann, Klaus-Peter
6
Šerić, Maja
6
Abimbola, Temi
5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Chen, Weifeng
5
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Journal of business research : JBR
2
Aufbruch : Ingredient Branding schafft Werte
1
California management review
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Journal of world business : JWB
1
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Sustainable Marketing Management : Grundlagen und Cases
1
The evolution of brands : from signals of quality to storehouses of trust
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
Weimarer Studien zu Kulturpolitik und Kulturökonomie
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
How classical and entrepreneurial
brand
management
increases the performance of internationalising SMEs?
Kusi, Samuel Yaw
;
Gabrielsson, Peter
;
Baumgarth, Carsten
- In:
Journal of world business : JWB
57
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013342650
Saved in:
2
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
3
What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
Saved in:
4
Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 175-203)
.
2014
Persistent link: https://www.econbiz.de/10010476277
Saved in:
5
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
Baumgarth, Carsten
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010477446
Saved in:
6
C/O Berlin : Marke ohne Heimat?
Naroska, Marc
;
Nowak, Mirko
;
Baumgarth, Carsten
-
2014
Persistent link: https://www.econbiz.de/10010478349
Saved in:
7
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
8
Glaubwürdige CSR-Kommunikation durch durch eine identitätsbasierte CSR-Markenführung : Forschungsstand und konzeptionelles Modell
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Umweltwirtschaftsforum : uwf ; die …
19
(
2011
)
3/4
,
pp. 199-205
Persistent link: https://www.econbiz.de/10009511463
Saved in:
9
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
10
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
1
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