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~person:"Abratt, Russell"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Marketingmanagement
Brand management
45
Markenführung
45
Consumer behaviour
35
Brand image
26
Markenimage
26
Brand
24
Markenartikel
24
Luxury goods
15
Luxusgüter
15
Beziehungsmarketing
7
Relationship marketing
7
Australia
5
Australien
5
Brand architecture
5
Markenarchitektur
5
South Africa
5
Südafrika
5
Brand extension
4
Brand loyalty
4
Corporate reputation
4
Emotion
4
Firmenimage
4
Markentransfer
4
Arbeitsverhalten
3
Brand equity
3
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Markentreue
3
Marketing management
3
Vertrauen
3
Work behaviour
3
Brand authenticity
2
Brand love
2
Brand personality
2
Brand relationship quality
2
Brand trust
2
Corporate culture
2
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Undetermined
25
Free
3
Type of publication
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Article
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Interview
Article in journal
37
Aufsatz im Buch
3
Book section
3
Conference paper
1
Konferenzbeitrag
1
Reprint
1
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Language
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English
37
Author
All
Abratt, Russell
Phau, Ian
Loureiro, Sandra Maria Correia
29
Ko, Eunju
24
Melewar, T. C.
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Guzman, Francisco
17
Sarkar, Juhi Gahlot
17
Khan, Imran
15
Valette-Florence, Pierre
15
Veloutsou, Cleopatra
15
Ekinci, Yuksel
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Vrontis, Demetris
14
Casidy, Riza
13
Dens, Nathalie
13
Kunkel, Thilo
13
Ahn, Jiseon
12
Fetscherin, Marc
12
Foroudi, Pantea
12
Park, Jungkun
12
Rahman, Zillur
12
Sreejesh, S.
12
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Kaufmann, Hans Rüdiger
11
Rather, Raouf Ahmad
11
Septianto, Felix
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
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Published in...
All
The journal of brand management : an international journal
6
Journal of business research : JBR
4
Marketing intelligence & planning
4
Journal of fashion marketing and management
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of financial services marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Services marketing quarterly
1
Strategic change
1
The journal of consumer marketing
1
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ECONIS (ZBW)
37
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1
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
2
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
5
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
6
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
7
Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra
;
Quaye, Emmanuel Silva
; …
- In:
Journal of financial services marketing
27
(
2022
)
2
,
pp. 65-80
Persistent link: https://www.econbiz.de/10013270395
Saved in:
8
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
9
The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana
;
Saini, Yvonne Kabeya
;
Abratt, Russell
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
Saved in:
10
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
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