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~person:"Abril Barrie, Carmen"
~person:"Bruwer, Johan"
~person:"Dekimpe, Marnik G."
~person:"Homburg, Christian"
~person:"Sheth, Jagdish N."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Marketingkonzeption"
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Marketing management
55
Marketingmanagement
55
Consumer behaviour
21
Konsumentenverhalten
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Handelsmarke
9
Store brand
9
Theorie
9
Theory
9
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Abril Barrie, Carmen
Bruwer, Johan
Dekimpe, Marnik G.
Homburg, Christian
Sheth, Jagdish N.
Vrontis, Demetris
26
Kumar, V.
25
Meffert, Heribert
23
O'Cass, Aron
23
Melewar, T. C.
20
Albers, Sönke
19
Bauer, Hans H.
19
Balmer, John M. T.
18
Kitchen, Philip J.
18
Morgan, Neil A.
18
Wiedmann, Klaus-Peter
18
Drees, Norbert
17
Calantone, Roger J.
16
Gilmore, Audrey
16
Kaiser, Harry M.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Backhaus, Klaus
14
Brettel, Malte
14
Fritz, Wolfgang
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Singh, Ramendra
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Nufer, Gerd
13
Palmatier, Robert W.
13
Pauwels, Koen
13
Varadarajan, Rajan
13
Huber, Frank
12
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
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Journal of the Academy of Marketing Science
7
Journal of marketing
5
Reihe: Management-Know-how / M : praxisnah und aktuell
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of wine business research : IJWBR
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Journal of marketing theory and practice
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Die Betriebswirtschaft : DBW
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ERIM report series research in management
1
European journal of management and business economics : EJM&BE
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovation: organization & management : IOM
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of macromarketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
MO
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The international review of retail, distribution and consumer research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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Tijdschrift voor economie en management
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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ECONIS (ZBW)
55
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1
Persistence modeling in marketing : descriptive, predictive, and normative uses
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 91-97
Persistent link: https://www.econbiz.de/10014631582
Saved in:
2
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
3
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
4
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
5
A global perspective on the marketing mix across time and space
Wichmann, Julian R. K.
;
Uppal, Abhinav
;
Sharma, Amalesh
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
6
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
7
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
8
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
9
Die Bedrohung der sozialen Identität von Konsumenten : eine internationale Studie über ihre Quellen und die Marketinginstrumente zur Minderung ihrer negativen Folgen
Ukrainets, Kateryna
-
2021
Persistent link: https://www.econbiz.de/10012619272
Saved in:
10
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
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