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~person:"Adamson, Brent"
~person:"Cova, Bernard"
~person:"Grohmann, Marcella Maria"
~person:"Jacob, Frank"
~person:"Terho, Harri"
~subject:"Bundling strategy"
~subject:"Organizational structure"
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Search: subject_exact:"B-to-B-Marketing"
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Bundling strategy
Organizational structure
B-to-B-Marketing
48
Business-to-business marketing
48
Lieferantenmanagement
19
Supplier relationship management
19
Selling
15
Verkauf
15
Beziehungsmarketing
13
Relationship marketing
13
Marketingmanagement
12
Leistungsbündel
11
Marketing management
11
Salespeople
10
Verkaufspersonal
10
Beschaffung
6
Customer value
6
Kundenwert
6
Procurement
6
Betriebliche Wertschöpfung
5
Business network
5
Kundenorientierung
5
Unternehmensnetzwerk
5
Value creation
5
Deutschland
4
Germany
4
Project management
4
Projektmanagement
4
B2B
3
Business-to-Business-Marketing
3
Customer integration
3
Dienstleistungsmarketing
3
Direktmarketing
3
Erfolgsfaktor
3
Kundenintegration
3
Kundenmanagement
3
Organisationsstruktur
3
Sales
3
Services marketing
3
Success factor
3
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Article
10
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4
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11
Aufsatz in Zeitschrift
11
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3
Collection of articles of several authors
2
Konferenzschrift
2
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English
11
German
3
Author
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Adamson, Brent
Cova, Bernard
Grohmann, Marcella Maria
Jacob, Frank
Terho, Harri
Ulaga, Wolfgang
9
Kowalkowski, Christian
8
Kleinaltenkamp, Michael
6
Backhaus, Klaus
5
Gebauer, Heiko
4
Nordin, Fredrik
4
Bertini, Marco
3
Homburg, Christian
3
Kropp, Eva
3
Kühlborn, Sven
3
Murray, Chase
3
Prévot, Frédéric
3
Raj, Ritwik
3
Reinartz, Werner J.
3
Spencer, Robert
3
Sun, Lei
3
Voeth, Markus
3
Weiber, Rolf
3
Woisetschläger, David
3
Backhaus, Christof
2
Becker, Jörg
2
Beverungen, Daniel
2
Bharadwaj, Sundar G.
2
Biggemann, Sergio
2
Bonnemeier, Sebastian
2
Brozovic, Danilo
2
Colm, Laura
2
Dixon, Matthew
2
Eades, Keith M.
2
Eggert, Andreas
2
Eiting, Alexander
2
Ellis, Nick
2
Evanschitzky, Heiner
2
Fließ, Sabine
2
Frohs, Margarethe
2
Henneberg, Stephan
2
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of service research
1
Springer eBook Collection / Business and Economics
1
Source
All
ECONIS (ZBW)
14
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
From free-to-fee in B2B : how to move free industrial services into for-fee offerings
Grohmann, Marcella Maria
-
2021
Persistent link: https://www.econbiz.de/10013439961
Saved in:
3
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
4
The end of solution sales
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 61-68
Persistent link: https://www.econbiz.de/10009568164
Saved in:
5
Lösungen verkaufen war gestern
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 22-33
Persistent link: https://www.econbiz.de/10009581525
Saved in:
6
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
7
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
8
Navigating between dyads and networks
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 879-886
Persistent link: https://www.econbiz.de/10008655161
Saved in:
9
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
10
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
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