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~person:"Adeola, Ogechi"
~person:"Bauer, Hans H."
~person:"Ferri, Fernando"
~person:"Gansler, Jacques S."
~person:"Kollmann, Tobias"
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Digital platform"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Social Web"
~subject:"United States"
~subject:"Öffentliche Verwaltung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Digital platform
Internet
Konsumentenverhalten
Online-Marketing
Social Web
United States
Öffentliche Verwaltung
E-commerce
26
Electronic Commerce
26
Social web
24
Deutschland
17
Germany
17
Theorie
11
Theory
11
Consumer behaviour
10
Internet marketing
10
Online retailing
10
Online-Handel
10
Unternehmensgründung
10
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9
Business model
6
Geschäftsmodell
6
Marketing management
6
Marketingmanagement
6
USA
6
Beziehungsmarketing
4
Brand management
4
Dienstleistungsqualität
4
Information behaviour
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Informationsverhalten
4
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4
Mobile Marketing
4
Mobile marketing
4
Relationship marketing
4
Service quality
4
Viral marketing
4
Virales Marketing
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20
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German
24
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21
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Adeola, Ogechi
Bauer, Hans H.
Ferri, Fernando
Gansler, Jacques S.
Kollmann, Tobias
Rudolph, Thomas
Picot, Arnold
15
Fantapié Altobelli, Claudia
14
Martínez-López, Francisco J.
13
Greenstein, Shane M.
12
Wirtz, Bernd W.
12
Möslein, Kathrin
11
Fritz, Wolfgang
10
Hess, Thomas
10
Krcmar, Helmut
10
Ozuem, Wilson
10
Ratten, Vanessa
10
Skiera, Bernd
10
Büttgen, Marion
9
Hai-Jew, Shalin
9
Kirchhoff, Sabine
9
Kreutzer, Ralf T.
9
Michelis, Daniel
9
Scheer, August-Wilhelm
9
Schiefer, Gerhard W.
9
Tochtermann, Klaus
9
Welfens, Paul J. J.
9
Wiedmann, Klaus-Peter
9
Di Virgilio, Francesca
8
Silberer, Günter
8
Whinston, Andrew B.
8
Dölling, Steffen
7
Esch, Franz-Rudolf
7
Füller, Johann
7
Giovannetti, Emanuele
7
Grabner-Kräuter, Sonja
7
Hinson, Robert
7
Hudetz, Kai
7
Klamma, Ralf
7
Klein, Stefan
7
Knieps, Günter
7
Langner, Sascha
7
Malthouse, Edward C.
7
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
6
Digital Business in Africa : Social Media and Related Technologies
4
Digital transformation in business and society : theory and cases
2
Transforming government supply chain management
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
B2B-Handel : Perspektiven des Groß- und Außenhandels
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Contemporary issues in social media marketing
1
Contemporary research in e-branding
1
Customer-centric marketing strategies : tools for building organizational performance
1
Direct marketing
1
E-Commerce : Wettbewerbsvorteile realisieren
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
E-marketing ; Vol. 2
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
Electronic retailing
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entrepreneurial finance : Kompendium der Gründungs- und Wachstumsfinanzierung ; mit 25 Tabellen
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler-Lehrbuch
1
Handbook of digital entrepreneurship
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Handbuch Multi-Channel-Marketing
1
IBM center for the business of government book series
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
1
Modern entrepreneurship and e-business innovations
1
Selected readings on information technology and business systems management
1
Semantic knowledge management : an ontology-based framework
1
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ECONIS (ZBW)
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1
Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi
;
Hinson, Robert
;
Edeh, Jude Ndubuisi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 299-311)
.
2022
Persistent link: https://www.econbiz.de/10013282706
Saved in:
2
Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
Saved in:
3
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
Saved in:
4
Digital business in Africa : social media and related technologies : an introduction
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Hinson, Robert
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 3-13)
.
2022
Persistent link: https://www.econbiz.de/10013282668
Saved in:
5
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
Saved in:
6
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
7
What is digital entrepreneurship? : fundamentals of company founding in the digital economy
Kollmann, Tobias
;
Jung, Philipp Benedikt
- In:
Handbook of digital entrepreneurship
,
(pp. 27-48)
.
2022
Persistent link: https://www.econbiz.de/10014266944
Saved in:
8
The rise of social media : implications for emerging markets
Adeola, Ogechi
- In:
Contemporary issues in social media marketing
,
(pp. 282-292)
.
2018
Persistent link: https://www.econbiz.de/10011715090
Saved in:
9
Virtual communities in marketing processes : a marketing framework
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 265-279)
.
2013
Persistent link: https://www.econbiz.de/10009668198
Saved in:
10
Die Besonderheiten des Gründungsmarketings für
Internet
-Unternehmen
Kollmann, Tobias
;
Suckow, Christina
;
Peschl, Anika
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 155-176)
.
2015
Persistent link: https://www.econbiz.de/10010531083
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