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~person:"Adeola, Ogechi"
~person:"Constantinides, Efthymios"
~subject:"Social Web"
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Social Web
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Adeola, Ogechi
Constantinides, Efthymios
Möslein, Kathrin
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Hai-Jew, Shalin
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Ozuem, Wilson
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Digital Business in Africa : Social Media and Related Technologies
4
Digital transformation in business and society : theory and cases
2
Consumer information systems and relationship management : design, implementation, and use
1
Contemporary issues in social media marketing
1
E-marketing ; Vol. 1
1
Global perspectives on small and medium enterprises and strategic information systems : international approaches
1
Social media in strategic management
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ECONIS (ZBW)
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1
Digital business in Africa : social media and related technologies : an introduction
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Hinson, Robert
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 3-13)
.
2022
Persistent link: https://www.econbiz.de/10013282668
Saved in:
2
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
Saved in:
3
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
4
Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi
;
Hinson, Robert
;
Edeh, Jude Ndubuisi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 299-311)
.
2022
Persistent link: https://www.econbiz.de/10013282706
Saved in:
5
Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
Saved in:
6
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
Saved in:
7
The rise of social media : implications for emerging markets
Adeola, Ogechi
- In:
Contemporary issues in social media marketing
,
(pp. 282-292)
.
2018
Persistent link: https://www.econbiz.de/10011715090
Saved in:
8
Social media as marketing strategy : an explorative study on adoption and use by retailers
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Social media in strategic management
,
(pp. 197-215)
.
2013
Persistent link: https://www.econbiz.de/10010226687
Saved in:
9
Social media marketing : challenges and opportunities in the Web 2.0 marketplace
Constantinides, Efthymios
- In:
Consumer information systems and relationship …
,
(pp. 51-73)
.
2013
Persistent link: https://www.econbiz.de/10009777224
Saved in:
10
Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool
Constantinides, Efthymios
-
2012
Persistent link: https://www.econbiz.de/10009575250
Saved in:
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