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~person:"Adeola, Ogechi"
~person:"Ferri, Fernando"
~person:"Gansler, Jacques S."
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Digital platform"
~subject:"E-commerce"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"United States"
~subject:"Öffentliche Verwaltung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Adeola, Ogechi
Ferri, Fernando
Gansler, Jacques S.
Rudolph, Thomas
Picot, Arnold
23
Bauer, Hans H.
16
Kollmann, Tobias
16
Wirtz, Bernd W.
16
Fantapié Altobelli, Claudia
15
Krcmar, Helmut
15
Fritz, Wolfgang
14
Hess, Thomas
13
Greenstein, Shane M.
12
Martínez-López, Francisco J.
12
Möslein, Kathrin
12
Scheer, August-Wilhelm
12
Albers, Sönke
11
Büttgen, Marion
11
Klein, Stefan
11
Ozuem, Wilson
11
Reichwald, Ralf
11
Schiefer, Gerhard W.
11
Whinston, Andrew B.
10
Brenner, Walter
9
Hai-Jew, Shalin
9
Hinson, Robert
9
Kirchhoff, Sabine
9
Meyer, Anton
9
Michelis, Daniel
9
Shaw, Michael J.
9
Silberer, Günter
9
Tochtermann, Klaus
9
Welfens, Paul J. J.
9
Wiedmann, Klaus-Peter
9
Bliemel, Friedhelm
8
Dholakia, Nikhilesh
8
Duserick, Frank G.
8
Grabner-Kräuter, Sonja
8
Hudetz, Kai
8
Korflesch, Harald F. O. von
8
Madlberger, Maria
8
Möhlenbruch, Dirk
8
Schoder, Detlef
8
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8
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Digital Business in Africa : Social Media and Related Technologies
4
Digital transformation in business and society : theory and cases
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Transforming government supply chain management
2
B2B-Handel : Perspektiven des Groß- und Außenhandels
1
Contemporary issues in social media marketing
1
Customer-centric marketing strategies : tools for building organizational performance
1
E-marketing ; Vol. 2
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Electronic retailing
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
IBM center for the business of government book series
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Semantic knowledge management : an ontology-based framework
1
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ECONIS (ZBW)
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1
Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi
;
Hinson, Robert
;
Edeh, Jude Ndubuisi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 299-311)
.
2022
Persistent link: https://www.econbiz.de/10013282706
Saved in:
2
Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
Saved in:
3
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
Saved in:
4
Digital business in Africa : social media and related technologies : an introduction
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Hinson, Robert
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 3-13)
.
2022
Persistent link: https://www.econbiz.de/10013282668
Saved in:
5
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
Saved in:
6
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
7
The rise of social media : implications for emerging markets
Adeola, Ogechi
- In:
Contemporary issues in social media marketing
,
(pp. 282-292)
.
2018
Persistent link: https://www.econbiz.de/10011715090
Saved in:
8
Virtual communities in marketing processes : a marketing framework
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 265-279)
.
2013
Persistent link: https://www.econbiz.de/10009668198
Saved in:
9
A business model framework for Second Life
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
-
2012
Persistent link: https://www.econbiz.de/10009575213
Saved in:
10
The e-commerce business model implementation
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
-
2014
Persistent link: https://www.econbiz.de/10010372560
Saved in:
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