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~person:"Adeola, Ogechi"
~person:"Ferri, Fernando"
~person:"Gansler, Jacques S."
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Digital platform"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"United States"
~subject:"Öffentliche Verwaltung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Digital platform
Internet
Konsumentenverhalten
Social Web
United States
Öffentliche Verwaltung
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17
Consumer behaviour
9
Online retailing
9
Online-Handel
9
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8
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8
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4
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6
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Adeola, Ogechi
Ferri, Fernando
Gansler, Jacques S.
Rudolph, Thomas
Dwivedi, Yogesh Kumar
53
Wirtz, Bernd W.
46
Law, Chun Hung Roberts
38
Greenstein, Shane M.
34
Whinston, Andrew B.
31
Goldfarb, Avi
30
Füller, Johann
29
Pitt, Leyland F.
29
Rana, Nripendra P.
29
Law, Rob
27
Loureiro, Sandra Maria Correia
27
Qiu, Liangfei
27
Spann, Martin
27
Filieri, Raffaele
25
Ghose, Anindya
25
Hajli, Nick
25
Krcmar, Helmut
25
Flavián Blanco, Carlos
24
Skiera, Bernd
24
Hess, Thomas
23
Papagiannidis, Savvas
23
Hinz, Oliver
22
Martínez-López, Francisco J.
22
Rita, Paulo
22
Tan, Yong
22
Tucker, Catherine
22
Walsh, Gianfranco
22
Harrigan, Paul
21
Lu, Yaobin
21
Luo, Xin
21
Alt, Rainer
20
Dennis, Charles
20
Giovannetti, Emanuele
20
Paul, Justin
20
Pauwels, Koen
20
Vrontis, Demetris
20
Benbasat, Izak
19
Dhir, Amandeep
19
Gerpott, Torsten J.
19
Hennig-Thurau, Thorsten
19
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Digital Business in Africa : Social Media and Related Technologies
4
Digital transformation in business and society : theory and cases
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Transforming government supply chain management
2
B2B-Handel : Perspektiven des Groß- und Außenhandels
1
Contemporary issues in social media marketing
1
Customer-centric marketing strategies : tools for building organizational performance
1
E-marketing ; Vol. 2
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Electronic retailing
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Harvard-Business-Manager : das Wissen der Besten
1
IBM center for the business of government book series
1
International journal of business information systems : IJBIS
1
Journal of retailing
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Problems and perspectives in management : PPM ; international research journal
1
Semantic knowledge management : an ontology-based framework
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
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1
Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi
;
Hinson, Robert
;
Edeh, Jude Ndubuisi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 299-311)
.
2022
Persistent link: https://www.econbiz.de/10013282706
Saved in:
2
Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
Saved in:
3
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
Saved in:
4
Digital business in Africa : social media and related technologies : an introduction
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Hinson, Robert
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 3-13)
.
2022
Persistent link: https://www.econbiz.de/10013282668
Saved in:
5
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
Saved in:
6
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
7
The rise of social media : implications for emerging markets
Adeola, Ogechi
- In:
Contemporary issues in social media marketing
,
(pp. 282-292)
.
2018
Persistent link: https://www.econbiz.de/10011715090
Saved in:
8
The online educational model and drivers for online learning
Idemudia, Efosa C.
;
Adeola, Ogechi
;
Achebo, Nubi
- In:
International journal of business information systems : …
32
(
2019
)
2
,
pp. 219-237
Persistent link: https://www.econbiz.de/10012154587
Saved in:
9
Virtual communities in marketing processes : a marketing framework
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 265-279)
.
2013
Persistent link: https://www.econbiz.de/10009668198
Saved in:
10
A macro-perspective on co-creation processes on the
Internet
Emrich, Oliver
;
Rudolph, Thomas
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
2
,
pp. 75-85
Persistent link: https://www.econbiz.de/10010390256
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