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~person:"Adeola, Ogechi"
~person:"Ferri, Fernando"
~person:"Kollmann, Tobias"
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"E-commerce"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"United States"
~subject:"Öffentliche Verwaltung"
~type_genre:"Aufsatz im Buch"
~type_genre:"CD-ROM, DVD"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Adeola, Ogechi
Ferri, Fernando
Kollmann, Tobias
Rudolph, Thomas
Picot, Arnold
23
Bauer, Hans H.
16
Wirtz, Bernd W.
16
Fantapié Altobelli, Claudia
15
Fritz, Wolfgang
14
Krcmar, Helmut
14
Greenstein, Shane M.
12
Martínez-López, Francisco J.
12
Möslein, Kathrin
12
Scheer, August-Wilhelm
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Albers, Sönke
11
Büttgen, Marion
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Hess, Thomas
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Klein, Stefan
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Ozuem, Wilson
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Reichwald, Ralf
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Schiefer, Gerhard W.
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Brenner, Walter
9
Hai-Jew, Shalin
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Hinson, Robert
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Kirchhoff, Sabine
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Meyer, Anton
9
Michelis, Daniel
9
Shaw, Michael J.
9
Silberer, Günter
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Tochtermann, Klaus
9
Welfens, Paul J. J.
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Wiedmann, Klaus-Peter
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Bliemel, Friedhelm
8
Dholakia, Nikhilesh
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Duserick, Frank G.
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Grabner-Kräuter, Sonja
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Hudetz, Kai
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Korflesch, Harald F. O. von
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Madlberger, Maria
8
Möhlenbruch, Dirk
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Digital Business in Africa : Social Media and Related Technologies
4
Digital transformation in business and society : theory and cases
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
B2B-Handel : Perspektiven des Groß- und Außenhandels
1
Contemporary issues in social media marketing
1
Contemporary research in e-branding
1
Customer-centric marketing strategies : tools for building organizational performance
1
E-Venture-Management : neue Perspektiven der Unternehmensgründung in der Net Economy
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
E-marketing ; Vol. 2
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Electronic retailing
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Entrepreneurial finance : Kompendium der Gründungs- und Wachstumsfinanzierung ; mit 25 Tabellen
1
Gabler-Lehrbuch
1
Handbook of digital entrepreneurship
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Internationalisierung von Vertrieb und Handel
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Modern entrepreneurship and e-business innovations
1
Selected readings on information technology and business systems management
1
Semantic knowledge management : an ontology-based framework
1
Sp - Z
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
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1
Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi
;
Hinson, Robert
;
Edeh, Jude Ndubuisi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 299-311)
.
2022
Persistent link: https://www.econbiz.de/10013282706
Saved in:
2
Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
Saved in:
3
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
Saved in:
4
Digital business in Africa : social media and related technologies : an introduction
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Hinson, Robert
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 3-13)
.
2022
Persistent link: https://www.econbiz.de/10013282668
Saved in:
5
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
Saved in:
6
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
7
What is digital entrepreneurship? : fundamentals of company founding in the digital economy
Kollmann, Tobias
;
Jung, Philipp Benedikt
- In:
Handbook of digital entrepreneurship
,
(pp. 27-48)
.
2022
Persistent link: https://www.econbiz.de/10014266944
Saved in:
8
The rise of social media : implications for emerging markets
Adeola, Ogechi
- In:
Contemporary issues in social media marketing
,
(pp. 282-292)
.
2018
Persistent link: https://www.econbiz.de/10011715090
Saved in:
9
Virtual communities in marketing processes : a marketing framework
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 265-279)
.
2013
Persistent link: https://www.econbiz.de/10009668198
Saved in:
10
A business model framework for Second Life
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
-
2012
Persistent link: https://www.econbiz.de/10009575213
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