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~person:"Adeola, Ogechi"
~person:"Gansler, Jacques S."
~person:"Kollmann, Tobias"
~person:"Rudolph, Thomas"
~source:"econis"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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E-commerce
19
Electronic Commerce
19
Social Web
14
Social web
14
Unternehmensgründung
10
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9
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5
Internet
5
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Adeola, Ogechi
Gansler, Jacques S.
Kollmann, Tobias
Rudolph, Thomas
Picot, Arnold
28
Bauer, Hans H.
22
Wirtz, Bernd W.
18
Hess, Thomas
17
Martínez-López, Francisco J.
17
Fantapié Altobelli, Claudia
16
Fritz, Wolfgang
15
Krcmar, Helmut
15
Heinemann, Gerrit
14
Ratten, Vanessa
14
Scheer, August-Wilhelm
14
Silberer, Günter
14
Ockenfels, Axel
13
Skiera, Bernd
13
Albers, Sönke
12
Greenstein, Shane M.
12
Klein, Stefan
12
Möslein, Kathrin
12
Ozuem, Wilson
12
Schiefer, Gerhard W.
12
Whinston, Andrew B.
12
Büttgen, Marion
11
Gronau, Norbert
11
Hinson, Robert
11
Meffert, Heribert
11
Reichwald, Ralf
11
Wiedmann, Klaus-Peter
11
Becker, Jörg
10
Kreutzer, Ralf T.
10
Shaw, Michael J.
10
Weinhardt, Christof
10
Bouwman, Harry
9
Brenner, Walter
9
Buhl, Hans Ulrich
9
Dholakia, Nikhilesh
9
Esch, Franz-Rudolf
9
Hai-Jew, Shalin
9
Karjaluoto, Heikki
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Kirchhoff, Sabine
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Digital Business in Africa : Social Media and Related Technologies
4
Digital transformation in business and society : theory and cases
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Transforming government supply chain management
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
B2B-Handel : Perspektiven des Groß- und Außenhandels
1
Contemporary issues in social media marketing
1
Contemporary research in e-branding
1
E-Venture-Management : neue Perspektiven der Unternehmensgründung in der Net Economy
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic retailing
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entrepreneurial finance : Kompendium der Gründungs- und Wachstumsfinanzierung ; mit 25 Tabellen
1
Gabler-Lehrbuch
1
Handbook of digital entrepreneurship
1
IBM center for the business of government book series
1
Internationalisierung von Vertrieb und Handel
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Modern entrepreneurship and e-business innovations
1
New frontiers in hospitality and tourism management in Africa
1
Selected readings on information technology and business systems management
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
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ECONIS (ZBW)
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1
Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi
;
Hinson, Robert
;
Edeh, Jude Ndubuisi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 299-311)
.
2022
Persistent link: https://www.econbiz.de/10013282706
Saved in:
2
Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
Saved in:
3
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
Saved in:
4
Digital business in Africa : social media and related technologies : an introduction
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Hinson, Robert
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 3-13)
.
2022
Persistent link: https://www.econbiz.de/10013282668
Saved in:
5
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
Saved in:
6
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
7
What is digital entrepreneurship? : fundamentals of company founding in the digital economy
Kollmann, Tobias
;
Jung, Philipp Benedikt
- In:
Handbook of digital entrepreneurship
,
(pp. 27-48)
.
2022
Persistent link: https://www.econbiz.de/10014266944
Saved in:
8
The rise of social media : implications for emerging markets
Adeola, Ogechi
- In:
Contemporary issues in social media marketing
,
(pp. 282-292)
.
2018
Persistent link: https://www.econbiz.de/10011715090
Saved in:
9
Die Besonderheiten des Gründungsmarketings für
Internet
-Unternehmen
Kollmann, Tobias
;
Suckow, Christina
;
Peschl, Anika
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 155-176)
.
2015
Persistent link: https://www.econbiz.de/10010531083
Saved in:
10
Investigating the dialogic communications potential of the Botswana Trade and Investment Centre website for destination branding
Hinson, Robert
;
Renner, Anne
;
Kosiba, John Paul B.
; …
- In:
New frontiers in hospitality and tourism management in …
,
(pp. 89-106)
.
2021
Persistent link: https://www.econbiz.de/10012612835
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