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~person:"Adeola, Ogechi"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Deutschland"
~subject:"Kundenbindung"
~subject:"Marketing communications"
~subject:"Marketing"
~subject:"Marketingmanagement"
~subject:"online relationship marketing"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
~type_genre:"Hochschulschrift"
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Beziehungsmarketing
Consumers
Deutschland
Kundenbindung
Marketing communications
Marketing
Marketingmanagement
online relationship marketing
Öffentlichkeitsarbeit
Marketing management
7
Africa
3
Afrika
3
Brand management
3
Markenführung
3
Public sector
3
Öffentlicher Sektor
3
Brand development
2
Coronavirus
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Emerging economies
2
Public sector marketing communications
2
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2
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1
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1
CSR
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Changing world
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Digital communications
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Internet marketing
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Adeola, Ogechi
Bruhn, Manfred
51
Meffert, Heribert
30
Esch, Franz-Rudolf
22
Homburg, Christian
20
Drees, Norbert
16
Pepels, Werner
15
Sheth, Jagdish N.
15
Kirchgeorg, Manfred
14
Ahlert, Dieter
13
Berndt, Ralph
13
Backhaus, Klaus
12
Kleinaltenkamp, Michael
12
Bauer, Hans H.
11
Unger, Fritz
10
Diller, Hermann
9
Fuchs, Wolfgang
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Shankar, Venkatesh
9
Tomczak, Torsten
9
Belz, Christian
8
Köhler, Richard
8
Wiedmann, Klaus-Peter
8
Wilde, Klaus D.
8
Cova, Bernard
7
Fantapié Altobelli, Claudia
7
Keller, Kevin Lane
7
Krafft, Manfred
7
Kreutzer, Ralf T.
7
Langner, Tobias
7
Meissner, Hans Günther
7
Sander, Matthias
7
Schultz, Don E.
7
Trommsdorff, Volker
7
Vaih-Baur, Christina
7
Varadarajan, Rajan
7
Voeth, Markus
7
Zanger, Cornelia
7
Albers, Sönke
6
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
Digital transformation in business and society : theory and cases
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
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ECONIS (ZBW)
7
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1
An introduction to public sector marketing communications : traditional and digital perspectives
Adeola, Ogechi
;
Twum, Kojo Kakra
;
Katuse, Paul
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014289776
Saved in:
2
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi
;
Mogaji, Emmanuel
;
Katuse, Paul
;
Twum, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 267-284)
.
2023
Persistent link: https://www.econbiz.de/10014289805
Saved in:
3
Marketing communications and brand development : an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
Saved in:
4
Marketing communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
Saved in:
5
Marketing communications : embedding sustainability practices in a changing world
Adeola, Ogechi
;
Olaniyi, Evans
- In:
Marketing Communications and Brand Development in …
,
(pp. 287-307)
.
2022
Persistent link: https://www.econbiz.de/10013280206
Saved in:
6
Introduction to public sector marketing communications in Africa
Adeola, Ogechi
;
Katuse, Paul
;
Twum, Kojo Kakra
;
Adisa, …
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 3-18)
.
2022
Persistent link: https://www.econbiz.de/10013415039
Saved in:
7
Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
Saved in:
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