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~person:"Afshardoost, Mona"
~person:"Goller, Markus"
~person:"Häusler, Mariella"
~person:"Jenewein, Wolfgang"
~person:"Merrilees, Bill"
~person:"Schnebelen, Stefanie"
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Search: subject_exact:"Brand behavior"
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Internal branding
7
Interne Markenführung
7
Brand image
5
Markenimage
5
Brand management
4
Markenführung
4
Brand
3
Führungsstil
3
Leadership style
3
Markenartikel
3
Arbeitsverhalten
2
Consumer behaviour
2
Konsumentenverhalten
2
Leadership
2
Personalführung
2
Satisfaction
2
Work behaviour
2
Zufriedenheit
2
brand behavior
2
brand happiness
2
brand management
2
Bibliometrics
1
Bibliometrie
1
Brand equity
1
Co-creation
1
Earned media
1
Employee-based brand equity
1
Franchising
1
International marketing
1
Internationales Marketing
1
Meta-Analyse
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Meta-analysis
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Social Web
1
Social network
1
Social web
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Virales Marketing
1
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1
appraisal framework
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Afshardoost, Mona
Goller, Markus
Häusler, Mariella
Jenewein, Wolfgang
Merrilees, Bill
Schnebelen, Stefanie
Tomczak, Torsten
25
Esch, Franz-Rudolf
13
Wentzel, Daniel
12
Henkel, Sven
11
Kernstock, Joachim
10
Herrmann, Andreas
7
Bruhn, Manfred
5
Burmann, Christoph
5
Schmidt, Holger J.
5
Walter, Benjamin von
5
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4
Knörle, Christian
4
Strödter, Kristina
4
Batt, Verena
3
Heitmann, Mark
3
King, Ceridwyn
3
Kreutzer, Ralf T.
3
Krobath, Karin
3
Schmidt, Marco
3
Abrar, Muhammad
2
Aurand, Timothy W.
2
Bari, Muhammad Waseem
2
Baumgarth, Carsten
2
Biesalski, Alexander
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Botzenhardt, Florian
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Holzer, Matthias
2
Jackson, Ulrike
2
Jentschke, Mirjam
2
Judson, Kimberly M.
2
Khanyapuss Punjaisri
2
Lindgreen, Adam
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Morhart, Felicitas
2
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
Innovative Markenführung und -implementierung
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Psychology & marketing
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
9
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1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
3
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
4
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
5
Internal branding: dissecting, re-analysing and re-directing the literature
Merrilees, Bill
- In:
The Routledge companion to contemporary brand management
,
(pp. 324-337)
.
2016
Persistent link: https://www.econbiz.de/10011515415
Saved in:
6
Internal branding : franchisor leadership as a critical determinant
Merrilees, Bill
;
Frazer, Lorelle
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 158-164
Persistent link: https://www.econbiz.de/10009715060
Saved in:
7
Der Mitarbeiter als Marke : Brand Behaviour als Erfolgsfaktor der Markenimplementierung
Goller, Markus
;
Jedecke, Michaela
;
Mönch, Bernward
- In:
Innovative Markenführung und -implementierung
,
(pp. 311-334)
.
2011
Persistent link: https://www.econbiz.de/10009349217
Saved in:
8
Mit transformationaler Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 389-406)
.
2009
Persistent link: https://www.econbiz.de/10003856789
Saved in:
9
Mit transformativer Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 367-384)
.
2008
Persistent link: https://www.econbiz.de/10003600206
Saved in:
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