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~person:"Agarwal, Sumit"
~person:"Gierl, Heribert"
~person:"Khare, Arpita"
~person:"Spiller, Achim"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Konsumentenpsychologie"
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Beziehungsmarketing
Consumer behaviour
251
Konsumentenverhalten
251
India
61
Indien
61
Deutschland
39
Germany
39
Credit card
31
Kreditkarte
31
Advertising effects
25
Werbewirkung
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Theorie
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Theory
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Private consumption
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USA
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Brand image
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Credit rating
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Clothing
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Environmental consciousness
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Bio-Lebensmittel
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Online-Handel
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Agarwal, Sumit
Gierl, Heribert
Khare, Arpita
Spiller, Achim
Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
29
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Khan, Imran
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
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International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Der Markt : international journal of marketing
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of financial services marketing : JFSM
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Marketing intelligence & planning
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The international review of retail, distribution and consumer research
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
16
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1
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
2
Health insurance policy renewal : an exploration of reputation, performance, and affect to understand customer inertia
Kautish, Pradeep
;
Khare, Arpita
;
Sharma, Rajesh
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 261-278
Persistent link: https://www.econbiz.de/10013390768
Saved in:
3
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
4
Experiential value : a review and future research directions
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
Saved in:
5
Antecedents to local store loyalty : influence of culture, cosmopolitanism and price
Pandey, Shivendra
;
Khare, Arpita
;
Bhardwaj, Preshth
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10010510591
Saved in:
6
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
7
Impact of culture, cosmopolitanism, and price on local store loyalty : an empirical study from India
Khare, Arpita
;
Pandey, Sanjay Kr.
;
Bhardwaj, Preshth
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 185-200
Persistent link: https://www.econbiz.de/10010380446
Saved in:
8
Influence of cultural values on Indian consumers' local store loyalty
Khare, Arpita
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10010400567
Saved in:
9
Do customers misattribute failures in customer-retailer-relationship?
Gierl, Heribert
;
Zhu, Yajing
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 227-248)
.
2013
Persistent link: https://www.econbiz.de/10009774609
Saved in:
10
Moderating effect of age and gender on consumer style inventory in predicting Indian consumers' local retailer loyalty
Khare, Arpita
- In:
The international review of retail, distribution and …
22
(
2012
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10009548092
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