//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aggarwal, Rohit"
~person:"Jha, Subhash"
~person:"Lok, Peter"
~source:"econis"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Personalization"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Personalisierung
8
Personalization
8
Internet marketing
7
Online retailing
7
Online-Handel
7
Online-Marketing
7
Virales Marketing
7
Confidence
6
Consumer behaviour
6
Konsumentenverhalten
6
Vertrauen
6
E-commerce
4
Electronic Commerce
4
Social Web
3
Social web
3
Brand image
2
Customer satisfaction
2
Kundenzufriedenheit
2
Markenimage
2
Social network
2
Soziales Netzwerk
2
online professional networks
2
Befragung
1
Beziehungsmarketing
1
Brand
1
Brand Trust
1
Business network
1
Consumer Equity
1
Data Mining
1
Data mining
1
Einzelhandel
1
Feldforschung
1
Field research
1
Gender
1
Geschlecht
1
Internet
1
Interview
1
Kaufentscheidung
1
Loyalty expressions
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Language
All
English
7
Author
All
Aggarwal, Rohit
Jha, Subhash
Lok, Peter
Kim, Jong Min
4
Moro, Sérgio
4
Carrera, Clara
3
Law, Chun Hung Roberts
3
Law, Rob
3
Martínez-de-Albéniz, Victor
3
Sosa, Manuel
3
Sparks, Beverley
3
Ye, Qiang
3
Benbasat, Izak
2
Benlian, Alexander
2
Bilgihan, Anil
2
Borghi, Matteo
2
Cenfetelli, Ronald T.
2
Chatterjee, Swagato
2
Dens, Nathalie
2
Elwalda, Abdulaziz
2
Fang, Xiao
2
Furner, Christopher P.
2
Gross, Rainer
2
Grottke, Michael
2
Gu, Bin
2
Guerreiro, João Pedro Silva Martins
2
Iacobucci, Dawn
2
Jia, Susan
2
Kim, Moon-Yong
2
Knoll, Julian
2
Korchmar, Simon
2
Kumar, Anuj
2
Kumar, Naveen
2
Kwok, Linchi
2
Li, Hengyun
2
Li, Xiaolin
2
Lis, Bettina
2
Mai, Feng
2
Mariani, Marcello M.
2
Midha, Vishal
2
more ...
less ...
Published in...
All
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Information systems research : ISR
1
Journal of business research : JBR
1
Journal of retailing
1
MIS quarterly
1
Strategic e-commerce systems and tools for competing in the digital marketplace
1
Source
All
ECONIS (ZBW)
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
3
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
4
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
5
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
6
The relationship between online reviews, brand trust, and willingness to buy
Cheng, Vincent Ting-Pong
;
Rhodes, Jo
;
Lok, Peter
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 139-161)
.
2015
Persistent link: https://www.econbiz.de/10010509141
Saved in:
7
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->