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~person:"Aggarwal, Rohit"
~person:"Jha, Subhash"
~person:"Lok, Peter"
~subject:"Viral marketing"
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Viral marketing
Personalisierung
8
Personalization
8
Internet marketing
7
Online retailing
7
Online-Handel
7
Online-Marketing
7
Virales Marketing
7
Confidence
6
Consumer behaviour
6
Konsumentenverhalten
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Vertrauen
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E-commerce
4
Electronic Commerce
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Social Web
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Social web
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Brand image
2
Customer satisfaction
2
Kundenzufriedenheit
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Markenimage
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Soziales Netzwerk
2
online professional networks
2
Befragung
1
Beziehungsmarketing
1
Brand
1
Brand Trust
1
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1
Consumer Equity
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Data Mining
1
Data mining
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Einzelhandel
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Feldforschung
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Aggarwal, Rohit
Jha, Subhash
Lok, Peter
Kim, Jong Min
4
Moro, Sérgio
4
Law, Chun Hung Roberts
3
Law, Rob
3
Sparks, Beverley
3
Ye, Qiang
3
Benbasat, Izak
2
Benlian, Alexander
2
Bilgihan, Anil
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Borghi, Matteo
2
Carrera, Clara
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Cenfetelli, Ronald T.
2
Chatterjee, Swagato
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Dens, Nathalie
2
Elwalda, Abdulaziz
2
Fang, Xiao
2
Furner, Christopher P.
2
Gross, Rainer
2
Grottke, Michael
2
Gu, Bin
2
Guerreiro, João Pedro Silva Martins
2
Iacobucci, Dawn
2
Jia, Susan
2
Kim, Moon-Yong
2
Knoll, Julian
2
Korchmar, Simon
2
Kumar, Anuj
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Kumar, Naveen
2
Kwok, Linchi
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Li, Hengyun
2
Li, Xiaolin
2
Lis, Bettina
2
Mai, Feng
2
Mariani, Marcello M.
2
Martínez-de-Albéniz, Victor
2
Midha, Vishal
2
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Information systems research : ISR
1
Journal of business research : JBR
1
Journal of retailing
1
MIS quarterly
1
Strategic e-commerce systems and tools for competing in the digital marketplace
1
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ECONIS (ZBW)
7
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
3
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
4
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
5
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
6
The relationship between online reviews, brand trust, and willingness to buy
Cheng, Vincent Ting-Pong
;
Rhodes, Jo
;
Lok, Peter
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 139-161)
.
2015
Persistent link: https://www.econbiz.de/10010509141
Saved in:
7
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
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