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~person:"Agnihotri, Arpita"
~person:"Morgan, Robert"
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Search: subject_exact:"Marketingkonzeption"
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Marketing management
15
Marketingmanagement
15
Firm performance
4
Resource-based view
4
Ressourcenorientierter Ansatz
4
Unternehmenserfolg
4
Dynamic capabilities
3
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Agnihotri, Arpita
Morgan, Robert
Kotler, Philip
88
Bruhn, Manfred
83
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
48
Sheth, Jagdish N.
42
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Backhaus, Klaus
31
Becker, Jochen
30
Tomczak, Torsten
29
Vrontis, Demetris
29
Albers, Sönke
28
Kitchen, Philip J.
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Kuß, Alfred
26
Berndt, Ralph
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of strategic marketing
4
Journal of business research : JBR
2
Group & organization management : an international journal
1
Journal of management studies : JMS
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
15
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1
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15
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1
Market entry timing : the impact of complementary capabilities on strategic outcomes
Ahmad Husairi, Mariyani
;
Morgan, Robert
;
DeLuca, Luigi M.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 45-55
Persistent link: https://www.econbiz.de/10012581557
Saved in:
2
Product-market planning capability and profitability
Hughes, Paul
;
Hodgkinson, Ian R.
;
Morgan, Robert
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 370-379
Persistent link: https://www.econbiz.de/10012322097
Saved in:
3
Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert
;
Miočević, Dario
;
Herhausen, Dennis
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
Saved in:
4
Extending boundaries of Blue Ocean Strategy
Agnihotri, Arpita
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011571022
Saved in:
5
Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects
Chuang, Fu-mei
;
Morgan, Robert
;
Robson, Matthew J.
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10009575417
Saved in:
6
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009314493
Saved in:
7
Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.
;
Morgan, Robert
;
Cadogan, John W.
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
Saved in:
8
Why do product-market strategies fail? : a sociostructural examination under conditions of adherence
Hughes, Paul
;
Hughes, Matthew
;
Morgan, Robert
- In:
Group & organization management : an international journal
35
(
2010
)
5
,
pp. 606-635
Persistent link: https://www.econbiz.de/10008729013
Saved in:
9
In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.
;
Morgan, Robert
-
2009
Persistent link: https://www.econbiz.de/10003836674
Saved in:
10
Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.
;
Morgan, Robert
;
Autry, Chad W.
- In:
Strategic management journal
30
(
2009
)
12
,
pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
Saved in:
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