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~person:"Ahlert, Dieter"
~person:"Ghauri, Pervez N."
~subject:"Brand management"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
~subject:"United States"
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Search: subject_exact:"Multinationales Marketing"
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Brand management
Markenartikel
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International marketing
27
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6
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6
Globalisierung
5
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Ahlert, Dieter
Ghauri, Pervez N.
Czinkota, Michael R.
12
Diamantopoulos, Adamantios
12
Ronkainen, Ilkka A.
12
Schlegelmilch, Bodo B.
8
Cavusgil, S. Tamer
7
Minor, Michael
7
Steenkamp, Jan-Benedict E. M.
7
Strebinger, Andreas
7
Westjohn, Stanford A.
7
Johansson, Johny K.
6
Magnusson, Peter
6
Schaffmeister, Niklas
6
Alden, Dana
5
Ball, Donald A.
5
Batra, Rajeev
5
Coulter, Robin A.
5
Davvetas, Vasileios
5
Geringer, John Michael
5
Keegan, Warren J.
5
Samiee, Saeed
5
Strizhakova, Yuliya
5
Swoboda, Bernhard
5
Torelli, Carlos J.
5
Bello, Daniel C.
4
Brouthers, Lance Eliot
4
Burmann, Christoph
4
Cannon, Joseph P.
4
Douglas, Susan P.
4
Jain, Subhash C.
4
Jin, Byoungho
4
Kotabe, Masaaki
4
Kumar, V.
4
McCarthy, Edmund Jerome
4
Mueller, Barbara
4
Ozsomer, Aysegul
4
Pennemann, Karin
4
Perreault, William D.
4
Quelch, John A.
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Institut für Handelsmanagement <Münster (Westf)>
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IMADI.net-Projektbericht
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International business strategy : theory and practice
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International marketing in the fast changing world
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
10
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
3
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
5
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
6
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
7
Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
2007
Persistent link: https://www.econbiz.de/10003792649
Saved in:
8
Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter
;
Backhaus, Christof
;
Berentzen, Johannes
; …
-
2007
Persistent link: https://www.econbiz.de/10003553140
Saved in:
9
Markenmanagement in internationalen Dienstleistungsmärkten
Ahlert, Dieter
;
Evanschitzky, Heiner
;
Woisetschläger, David
- In:
Internationalisierung von Dienstleistungen : Forum …
,
(pp. 229-252)
.
2005
Persistent link: https://www.econbiz.de/10002742359
Saved in:
10
Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie
Ahlert, Dieter
;
Wunderlich, Maren
;
Ziegler, Jens
-
2002
Persistent link: https://www.econbiz.de/10001718839
Saved in:
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