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~person:"Ahmmed, Kawsar"
~person:"Alhesan, Lulu"
~person:"Richards, Keith A."
~subject:"Firmenkundengeschäft"
~subject:"Relationship marketing"
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Firmenkundengeschäft
Relationship marketing
Key account management
6
Key-Account-Management
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4
B-to-B-Marketing
2
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Arab context
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Arab countries
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Arabische Staaten
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Ahmmed, Kawsar
Alhesan, Lulu
Richards, Keith A.
Ryals, Lynette J.
5
Davies, Iain A.
3
Droll, Mathias
3
Ivens, Björn Sven
3
Niersbach, Barbara
3
Senn, Christoph
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Al-Husan, Faten Baddar
2
AlHussan, Fawaz Baddar
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Behle, Christine
2
Fu, Frank Q.
2
Gounaris, Spiros
2
Halstead, Diane
2
Homburg, Christian
2
Hundacker, Stefan
2
Jones, Eli
2
Kumar, V.
2
Lacoste, Sylvie
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Nor Azila Mohd Noor
2
Pardo, Catherine
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Sainio, Liisa-Maija
2
Salojärvi, Hanna
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Schiele, Holger
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Schlüter, Andrea
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Tzempelikos, Nektarios
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Vom Hofe, Renate
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Wang, Xuan Lorna
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1
Arndt, Michael G.
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Bier, Christian
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Journal of Asian finance, economics and business : JAFEB
1
Journal of strategic marketing
1
Strategic sales and strategic marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Managing key accounts in the readymade garments industry : to what extent Bangladeshi companies perform
Ahmmed, Kawsar
;
Nor Azila Mohd Noor
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 57-65
Persistent link: https://www.econbiz.de/10011963899
Saved in:
2
The role of senior executives in managing key customers in Arab context
AlHussan, Fawaz Baddar
;
Al-Husan, Faten Baddar
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
6
,
pp. 825-835
Persistent link: https://www.econbiz.de/10011773467
Saved in:
3
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
Saved in:
4
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10003887632
Saved in:
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