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~person:"Ahuvia, Aaron"
~person:"Bagozzi, Richard P."
~person:"Bilro, Ricardo Godinho"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Comparative advertising"
~subject:"Comparison"
~subject:"Markenartikel"
~subject:"Werbewirkung"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Cognition
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Consumer behaviour
78
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Emotion
27
Brand management
19
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Ahuvia, Aaron
Bagozzi, Richard P.
Bilro, Ricardo Godinho
Wen, Taylor Jing
Phau, Ian
27
Gierl, Heribert
26
Pelsmacker, Patrick de
25
Septianto, Felix
22
Dens, Nathalie
20
Loureiro, Sandra Maria Correia
20
Diamantopoulos, Adamantios
19
Sarkar, Abhigyan
19
Han, Heesup
17
Japutra, Arnold
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Torres, Ivonne M.
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Zúñiga, Miguel Ángel
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Dawes, John
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Diehl, Sandra
14
Eisend, Martin
14
Fetscherin, Marc
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Yoon, Sukki
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Ko, Eunju
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Melewar, T. C.
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Muehling, Darrel D.
13
Sarkar, Juhi Gahlot
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Sreejesh, S.
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Bang, Nguyen
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Boerman, Sophie C.
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Ilicic, Jasmina
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Jang, Soocheong
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Reijmersdal, Eva A. van
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Ekinci, Yuksel
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Esch, Franz-Rudolf
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Guzman, Francisco
11
Herrmann, Andreas
11
Johnson, Lester W.
11
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Journal of current issues and research in advertising
3
Journal of promotion management : innovations in planning and applied research
3
Handbook of brand relationships
2
International journal of advertising : the review of marketing communications
2
Marketing letters : a journal of research in marketing
2
Cogent business & management
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing communications
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Journal of retailing and consumer services
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Journal of service management
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Journal of the Academy of Marketing Science
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Psychology & marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
26
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1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
4
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
5
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
6
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
7
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung
;
Kwak, Dae Hee
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Saved in:
8
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
9
The use of event related potentials brain methods in the study of conscious and unconscious consumer decision making processes
Özkara, Behçet Yalin
;
Bagozzi, Richard P.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012430618
Saved in:
10
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
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