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~person:"Aichner, Thomas"
~person:"Lee, Richard"
~person:"Zdravkovic, Srdan"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Search: subject_exact:"Geographical indications"
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Designation of origin
23
Herkunftsbezeichnung
23
Consumer behaviour
18
Konsumentenverhalten
18
Brand image
14
Markenimage
14
country of origin
6
Brand
4
Country of origin
4
International marketing
4
Internationales Marketing
4
Markenartikel
4
National culture
3
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Rules of origin
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Spillover effect
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brand transgression
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Country image
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Crisis management
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Aichner, Thomas
Lee, Richard
Zdravkovic, Srdan
Diamantopoulos, Adamantios
20
Giraldi, Janaina de Moura Engracia
12
Stepchenkova, Svetlana
10
Bruwer, Johan
9
Papadopoulos, Nicolas G.
9
Balabanis, George
8
Hayakawa, Kazunobu
8
Magnusson, Peter
8
Phau, Ian
8
Alvarez, Maria D.
7
Melewar, T. C.
7
Pike, Steven
7
Stylidis, Dimitrios
7
Westjohn, Stanford A.
7
Astous, Alain d'
6
Chen, Chun-Chu
6
De Melo, Jaime
6
De Nisco, Alessandro
6
Grebitus, Carola
6
Grote, Ulrike
6
Heslop, Louise A.
6
Josiassen, Alexander
6
Lehto, Xinran Y.
6
Nadeau, John
6
Ahmed, Zafar U.
5
Cai, Liping A.
5
Campo, Sara
5
Elliot, Statia
5
Grudecka, Anna
5
Guzman, Francisco
5
Hamzaoui-Essoussi, Leila
5
Han, C. M.
5
Insch, Andrea
5
Lopez, Carmen
5
Maher, Amro A.
5
Merunka, Dwight
5
Morrison, Alastair M.
5
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International marketing review
5
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3
European journal of marketing : EJM
2
Journal of international marketing
2
The international review of retail, distribution and consumer research
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Corporate reputation review
1
Journal of business research : JBR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of brand management : an international journal
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The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
23
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1
Chinese wine consumers' product evaluation : effects of product involvement, ethnocentrism, product experience and antecedents
Bruwer, Johan
;
Cohen, Justin
;
Driesener, Carl
;
Corsi, …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 139-150
Persistent link: https://www.econbiz.de/10014631683
Saved in:
2
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
3
Did the Volkswagen emissions scandal harm the "Made in Germany" image? : a cross-cultural, cross-products, cross-time study
Aichner, Thomas
;
Coletti, Paolo
;
Jacob, Frank
;
Wilken, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 179-190
Persistent link: https://www.econbiz.de/10012666288
Saved in:
4
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan
;
Magnusson, Peter
;
Miocevic, Dario
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Saved in:
5
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
6
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
7
Mass customization and country-of-origin effects
Aichner, Thomas
-
2016
Persistent link: https://www.econbiz.de/10011477909
Saved in:
8
Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10011884079
Saved in:
9
The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas
;
Forza, Cipriano
;
Trentin, Alessio
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
Saved in:
10
A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard
;
Lee, Kyung Tae
;
Li, Jianyao
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
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