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~person:"Aiello, Gaetano"
~person:"Herz, Marc"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Search: subject:"Ursprungsregeln"
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Konsumentenverhalten
Rules of origin
8
Ursprungsregeln
8
Consumer behaviour
7
Brand image
5
Designation of origin
5
Herkunftsbezeichnung
5
Markenimage
5
Brand management
4
Markenführung
4
Brand
3
Markenartikel
3
Australia
2
Australien
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International marketing
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Internationales Marketing
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country of origin
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Australian brands
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Brand evaluation
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Consumer animosity
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Aiello, Gaetano
Herz, Marc
Phau, Ian
Basfirinci, Cigdem
3
Diamantopoulos, Adamantios
3
Giraldi, Janaina de Moura Engracia
3
Hong, Sung-tai
3
Vescovi, Tiziano
3
Ahmed, Sadrudin A.
2
Astous, Alain d'
2
Balabanis, George
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Carneiro, Jorge Manoel Teixeira
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Cheah, Isaac
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Checchinato, Francesca
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De Nisco, Alessandro
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Deb, Madhurima
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Dinnie, Keith
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Disegna, Marta
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Dmitrovič, Tanja
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Donvito, Raffaele
2
Felix, Reto
2
Guina, Fernanda de Tavares Canto
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Harzing, Anne-Wil
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Josiassen, Alexander
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Lee, Sangwon
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Lee, Wei-Na
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Mainolfi, Giada
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Mandler, Timo
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Marino, Vittoria
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Russell, Cristel
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Russell, Dale
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Saldivar, Roberto
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Seidenfuss, Kai-Uwe
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Tjiptono, Fandy
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Tseng, Ting-Hsiang
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Tung, Rosalie Lam
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Vida, Irena
2
Zolfagharian, Mohammadali
2
Aali, Abdulrahman Yousef al-
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Abdolvand, Mohammad Ali
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International marketing review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
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The journal of brand management : an international journal
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ECONIS (ZBW)
7
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1
I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
Saved in:
2
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
3
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
4
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
5
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
6
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
7
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
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