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~person:"Al-Hawary, Sulieman Ibraheem Shelash"
~person:"Silberhorn, Nadja"
~person:"Thomson, Matthew"
~type:"article"
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Search: subject_exact:"Markenloyalität"
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Brand loyalty
6
Markentreue
6
Beziehungsmarketing
5
Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
5
Brand management
4
Markenführung
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Jordan
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Jordanien
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Markenartikel
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Markenimage
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Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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brand
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loyalty
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satisfaction
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service quality
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Automotive industry
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Cross-category brand loyalty
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Internet marketing
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Kfz-Industrie
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Loyalty leverage index
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Meta-Analyse
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Meta-analysis
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Mobile communications
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Mobilkommunikation
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Online-Marketing
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automotive owners
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Al-Hawary, Sulieman Ibraheem Shelash
Silberhorn, Nadja
Thomson, Matthew
Dawes, John
9
Han, Heesup
8
Kim, Jinkyung Jenny
5
So, Kevin Kam Fung
5
Ekinci, Yuksel
4
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
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Hwang, Jinsoo
4
Khan, Imran
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King, Ceridwyn
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Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Augusto, Mário Gomes
3
Bruhn, Manfred
3
Bruwer, Johan
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Fang, Shih Chieh
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Fernandes, Teresa
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Foxall, Gordon R.
3
Guzman, Francisco
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Islam, Jamid Ul
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Labrecque, Lauren I.
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Meyer-Waarden, Lars
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Nandy, Subarna
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Ramakrishnan, Ruchika
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Rita, Paulo
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Sohail, M. Sadiq
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Solem, Birgit Andrine Apenes
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Sondhi, Neena
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Sparks, Beverley
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Tran, Trang
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Tsai, Shu-pei
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Wooldridge, Barbara Ross
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International journal of business excellence
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International journal of business innovation and research
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International journal of business innovation and research : IJBIR
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Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Psychology & marketing
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ECONIS (ZBW)
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1
The impact of social media marketing on building brand loyalty through customer engagement in Jordan
Al-Hawary, Sulieman Ibraheem Shelash
;
Al-Fassed, Khaled …
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 365-387
Persistent link: https://www.econbiz.de/10013343627
Saved in:
2
How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities
Khamitov, Mansur
;
Wang, Xin
;
Thomson, Matthew
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
3
,
pp. 435-459
Persistent link: https://www.econbiz.de/10012120587
Saved in:
3
Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
Saved in:
4
Relational domain switching : interpersonal insecurity predicts the strength and number of marketplace relationships
Whelan, Jodie
;
Johnson, Allison R.
;
Marshall, Tara C.
; …
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 465-479
Persistent link: https://www.econbiz.de/10011491952
Saved in:
5
The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business excellence
6
(
2013
)
6
,
pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
Saved in:
6
The role of perceiveed quality and satisfaction in explaining customer brand loyalty : mobile phone service in Jordan
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business innovation and research
7
(
2013
)
4
,
pp. 393-413
Persistent link: https://www.econbiz.de/10010212405
Saved in:
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