//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Al-Shuaili, Ahmed Hamed"
~person:"Koslow, Scott"
~subject:"Brand"
~subject:"Creativity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Agentur"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Creativity
Advertising industry
10
Werbewirtschaft
10
Kreativität
8
Advertising
2
Advertising planning
2
USA
2
United States
2
Werbeplanung
2
Werbung
2
Absorptive capacity
1
Advertising creativity
1
Advertising effects
1
Australia
1
Australien
1
Brand image
1
Brand management
1
Consumer behaviour
1
Creative industries
1
Dienstleistungsqualität
1
Empirical method
1
Empirische Methode
1
Großbritannien
1
Knowledge
1
Konsumentenverhalten
1
Kreativsektor
1
Leistungsmotivation
1
Lieferantenmanagement
1
Markenartikel
1
Markenführung
1
Markenimage
1
Media professions
1
Medienberufe
1
Micropolitics
1
Mikropolitik
1
Neuseeland
1
New Zealand
1
Occupational qualification
1
Qualifikation
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
2
Book section
2
Language
All
English
8
Author
All
Al-Shuaili, Ahmed Hamed
Koslow, Scott
King, Stephen
7
Kilgour, Mark
5
Sasser, Sheila L.
5
Windels, Kasey
4
Levin, Elizabeth
3
Roca, David
3
Stuhlfaut, Mark W.
3
Öberg, Christina
3
Ashley, Christy
2
Bagué, Andreu Safont
2
Bilby, Julie
2
Estima, João Pedro Teles
2
Hagström, Sofia Lena
2
Jones, John Philip
2
Lobo, Antonio
2
Lynch, Jacqueline
2
Meléndez-Rodríguez, Saraí
2
O'Connor, Huw
2
Oliver, Jason D.
2
Quach, Sara
2
Sanz, Karim Carroum
2
Sasser, Sheila
2
Thaichon, Park
2
Turnbull, Sarah
2
West, Douglas C.
2
Åström, Jenny-Maria
2
Adil, Muhammad Shahnawaz
1
Ahmad, Ayaz
1
Ahmad, Wisal
1
Ahmed, Pervaiz K.
1
Altstiel, Tom
1
Archer, Anne
1
Ariza-Montes, Antonio
1
Baack, Daniel W.
1
Barrios, Andres
1
Beard, Fred
1
Beaverstock, Jonathan V.
1
Becker, Sven H.
1
more ...
less ...
Published in...
All
Journal of advertising research
3
Journal of advertising : official publication of the American Academy of Advertising
2
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
2
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
3
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
4
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
5
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
6
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
7
Passion, expertise, politics, and support : creative dynamics in advertising agencies
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009738530
Saved in:
8
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->