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~person:"Albers, Sönke"
~person:"Backhaus, Klaus"
~person:"Malhotra, Naresh K."
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Market research
18
Marktforschung
18
Theorie
11
Theory
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6
Marketingtheorie
6
Deutschland
4
Germany
4
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3
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Internationales Marketing
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German
10
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Albers, Sönke
Backhaus, Klaus
Malhotra, Naresh K.
Homburg, Christian
14
Hildebrandt, Lutz
11
Pepels, Werner
11
Buber, Renate
10
Herrmann, Andreas
9
Klarmann, Martin
9
Günter, Bernd
8
Silberer, Günter
8
Baier, Daniel
7
Bauer, Hans H.
7
Huber, Frank
7
Skiera, Bernd
7
Wiedmann, Klaus-Peter
7
Decker, Reinhold
6
Holzmüller, Hartmut H.
6
Longbottom, David
6
Meyer, Anton
6
Fischer, Eileen
5
Helm, Sabrina
5
Naderer, Gabriele
5
Ozanne, Julie L.
5
Peterson, Mark A.
5
Trommsdorff, Volker
5
Wagner, Udo
5
Batinic, Bernad
4
Diamantopoulos, Adamantios
4
Gaul, Wolfgang
4
Hagstotz, Werner
4
Kenning, Peter
4
Lütters, Holger
4
Schmitt-Hagstotz, Karin
4
Stewart, David W.
4
Theobald, Axel
4
Töpfer, Armin
4
Vriens, Marco
4
Werner, Harald
4
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Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 6
2
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Fundamentals of marketing research ; Vol. 4
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Internet
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
The handbook of marketing research : uses, misuses, and future advances
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
18
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1
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
2
Regressionsanalyse
Skiera, Bernd
;
Albers, Sönke
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 467-497)
.
2008
Persistent link: https://www.econbiz.de/10003573307
Saved in:
3
Von der Virtual Community zur Virtual World - die Marke in Second Life
Backhaus, Klaus
;
Blechschmidt, Boris
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 321-336)
.
2007
Persistent link: https://www.econbiz.de/10003530276
Saved in:
4
Marketing research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003538073
Saved in:
5
Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
6
Marketing research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Kleiser, Susan Bardi
-
2007
Persistent link: https://www.econbiz.de/10003538167
Saved in:
7
Methodological issues in cross-cultural marketing research : a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003540499
Saved in:
8
Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
9
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
Saved in:
10
Marketing: ein Interpretationsversuch aus Münsteraner Perspektive
Backhaus, Klaus
;
Schneider, Helmut
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 13-29)
.
2007
Persistent link: https://www.econbiz.de/10003584356
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