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~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Internet marketing"
~subject:"Kundenintegration"
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Internet marketing
Kundenintegration
Beziehungsmarketing
69
Relationship marketing
69
Brand management
28
Consumer behaviour
28
Konsumentenverhalten
28
Markenführung
28
Brand image
20
Markenimage
20
Kundenmanagement
13
Social Web
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Social web
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Customer satisfaction
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Kundenzufriedenheit
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Customer value
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Customer engagement
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Customer integration
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IT-gestütztes Marketing
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Albers, Sönke
Belz, Christian
Loureiro, Sandra Maria Correia
Hollebeek, Linda D.
32
Conduit, Jodie
15
Harrigan, Paul
14
Brodie, Roderick J.
13
Reichwald, Ralf
12
Piller, Frank T.
11
Kumar, V.
10
Rahman, Zillur
10
Rather, Raouf Ahmad
10
Jaakkola, Elina
9
Johnson, Lester W.
9
Khan, Imran
9
Malthouse, Edward C.
9
Thaichon, Park
9
Verhoef, Peter C.
9
Bruhn, Manfred
8
Hajli, Nick
8
Büttgen, Marion
7
Itani, Omar S.
7
Leckie, Civilai
7
Ratten, Vanessa
7
Ahuja, Vandana
6
Bilgihan, Anil
6
Bowden, Jana
6
Busser, James A.
6
Gligor, David
6
Islam, Jamid Ul
6
Kamboj, Shampy
6
Karjaluoto, Heikki
6
Kumar, Vikas
6
Plangger, Kirk
6
Plewa, Carolin
6
Rita, Paulo
6
Roy, Sanjit
6
Ruyter, Ko de
6
Shulga, Lenna V.
6
So, Kevin Kam Fung
6
Soutar, Geoffrey N.
6
Theobald, Elke
6
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Journal of promotion management : innovations in planning and applied research
5
E-business : state of the art of ICT based challenges and solutions
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
13
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
3
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
9
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
10
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
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