//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Alden, Dana"
~person:"Craig, C. S."
~person:"Ghauri, Pervez N."
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Strategische Allianz"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Marketingmanagement
Strategische Allianz
International marketing
39
Internationales Marketing
39
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Marketing management
7
Welt
7
World
7
Globalisierung
6
Globalization
6
Brand
5
Emerging economies
5
Multinationales Unternehmen
5
Schwellenländer
5
Transnational corporation
5
USA
4
United States
4
Market research
3
Marktforschung
3
Asia
2
Asien
2
Beziehungsmarketing
2
Brand image
2
China
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Ereignisstudie
2
Event study
2
Evolutionary economics
2
Evolutionsökonomik
2
Foreign language
2
France
2
Frankreich
2
Fremdsprache
2
International market entry
2
Internationaler Markteintritt
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz im Buch
6
Aufsatz in Zeitschrift
6
Book section
6
Lehrbuch
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
14
Author
All
Alden, Dana
Craig, C. S.
Ghauri, Pervez N.
Sander, Matthias
14
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Diamantopoulos, Adamantios
10
Meissner, Hans Günther
9
Douglas, Susan P.
7
Helsen, Kristiaan
7
Kotabe, Masaaki
7
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Backhaus, Klaus
6
Boso, Nathaniel
6
Büschken, Joachim
6
Doole, Isobel
6
Johansson, Johny K.
6
Lowe, Robin
6
Meffert, Heribert
6
Voeth, Markus
6
Cavusgil, S. Tamer
5
Davvetas, Vasileios
5
Gnizy, Itzhak
5
Javalgi, Rajshekhar G.
5
Keegan, Warren J.
5
Kowalik, Izabela
5
Oh, Han-Mo
5
Quelch, John A.
5
Samiee, Saeed
5
Schlegelmilch, Bodo B.
5
Shoham, Aviv
5
Steenkamp, Jan-Benedict E. M.
5
Cadogan, John W.
4
Gabrielsson, Peter
4
Gelbrich, Katja
4
Jain, Subhash C.
4
Magnusson, Peter
4
Mohammad Falahat
4
Müller, Stefan
4
Ozsomer, Aysegul
4
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Best practices in international marketing
1
Handbook of research in international marketing
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International business strategy : theory and practice
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing in the fast changing world
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
1
The past, present and future of international business & management
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
3
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
4
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
7
Convergence and divergence : developing a semiglobal marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
Saved in:
8
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
9
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
10
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->