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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Chandon, Jean-Louis"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Fournier, Susan"
~person:"Khare, Arpita"
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
Consumer behaviour
111
Konsumentenverhalten
111
Markenführung
99
Beziehungsmarketing
79
Relationship marketing
79
Marketingmanagement
50
Brand image
49
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49
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45
Theorie
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Theory
44
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42
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41
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33
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27
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27
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24
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24
Online-Marketing
21
Customer satisfaction
20
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17
Internationales Marketing
17
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Electronic Commerce
16
Marketingtheorie
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Retail trade
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13
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English
118
German
38
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Chandon, Jean-Louis
Deependra Singh
Fazli-Salehi, Reza
Fournier, Susan
Khare, Arpita
Xun, Jiyao
Burmann, Christoph
116
Esch, Franz-Rudolf
105
Baumgarth, Carsten
84
Melewar, T. C.
75
Han, Heesup
60
Keller, Kevin Lane
56
Kleinaltenkamp, Michael
54
Homburg, Christian
53
Huber, Frank
53
Loureiro, Sandra Maria Correia
49
Bruhn, Manfred
48
Ahlert, Dieter
46
Meffert, Heribert
46
Balmer, John M. T.
45
Bauer, Hans H.
43
De Chernatony, Leslie
41
Svensson, Göran
41
Wiedmann, Klaus-Peter
41
Phau, Ian
39
Foroudi, Pantea
35
Merrilees, Bill
35
Christodoulides, George
32
Kumar, V.
32
Uggla, Henrik
32
Mattila, Anna S.
31
Mittal, Vikas
30
Pitt, Leyland F.
30
Romaniuk, Jenni
30
Woodside, Arch G.
30
Gupta, Suraksha
29
Guzman, Francisco
29
Hollebeek, Linda D.
29
Ind, Nicholas
29
Schmidt, Holger J.
29
Sharma, Piyush
29
Tomczak, Torsten
29
Vrontis, Demetris
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German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Springer Gabler <Firma>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business research : JBR
5
International studies of management and organization
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
The marketing review
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of targeting, measurement and analysis for marketing
3
The international journal of bank marketing : IJBM
3
The journal of brand management : an international journal
3
Brand management ; Vol. 2
2
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
Harvard business review : HBR
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of hospitality and tourism insights
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing intelligence & planning
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Boston University School of Management Research Paper
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Consumer-brand relationships : theory and practice
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Handbook of brand relationships
1
Handbook of marketing and finance
1
Handbook on brand and experience management
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ECONIS (ZBW)
154
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1
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154
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
4
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
5
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
6
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
9
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
10
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
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