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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Chandon, Jean-Louis"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Homburg, Christian"
~person:"Khare, Arpita"
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Lieferantenmanagement"
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
Lieferantenmanagement
Beziehungsmarketing
168
Relationship marketing
168
Marketingmanagement
128
Theorie
126
Theory
126
Consumer behaviour
125
Konsumentenverhalten
125
Deutschland
121
Germany
117
Marketing management
106
Marketing
100
Markenführung
77
Supplier relationship management
61
Business-to-business marketing
54
Customer satisfaction
49
Brand image
45
Markenimage
45
Marktforschung
42
Market research
41
Investitionsgütermarketing
34
Erfolgsfaktor
32
Vertrieb
32
Marketingtheorie
30
Success factor
30
Physical distribution
29
India
27
Indien
27
Internationales Marketing
23
Strategisches Management
23
Brand
22
Markenartikel
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Marketing theory
22
Online-Marketing
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Management
20
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Article
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36
Graue Literatur
26
Non-commercial literature
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Collection of articles of several authors
18
Sammelwerk
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Arbeitspapier
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Working Paper
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Aufsatzsammlung
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Case study
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11
Handbook
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Handbuch
8
Lehrbuch
7
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6
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6
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4
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3
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2
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2
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1
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1
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Language
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English
126
German
89
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Chandon, Jean-Louis
Deependra Singh
Fazli-Salehi, Reza
Homburg, Christian
Khare, Arpita
Xun, Jiyao
Burmann, Christoph
116
Esch, Franz-Rudolf
105
Baumgarth, Carsten
84
Melewar, T. C.
77
Kleinaltenkamp, Michael
72
Bruhn, Manfred
66
Han, Heesup
60
Keller, Kevin Lane
57
Svensson, Göran
57
Ahlert, Dieter
56
Huber, Frank
54
Bauer, Hans H.
51
Meffert, Heribert
50
Loureiro, Sandra Maria Correia
49
Balmer, John M. T.
45
Wagner, Stephan M.
44
Naudé, Peter
42
Wiedmann, Klaus-Peter
42
De Chernatony, Leslie
41
Swoboda, Bernhard
41
Henneberg, Stephan
39
Phau, Ian
39
Kumar, V.
38
Spiller, Achim
38
Woodside, Arch G.
38
Foroudi, Pantea
36
Gil Saura, Irene
36
Schiele, Holger
36
Merrilees, Bill
35
Fournier, Susan
34
Gupta, Suraksha
33
Mattila, Anna S.
33
Sharma, Piyush
33
Voeth, Markus
33
Cheng, T. C. E.
32
Choi, Tsan-Ming
32
Christodoulides, George
32
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German American Conference on Industrial Marketing <1984, Mainz>
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
11
Journal of marketing
8
Journal of the Academy of Marketing Science
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Reihe: Management-Know-how / M : praxisnah und aktuell
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Die Betriebswirtschaft : DBW
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International studies of management and organization
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
The marketing review
4
Asia-Pacific journal of business administration
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Journal of business economics : JBE
3
Journal of international consumer marketing
3
Journal of strategic marketing
3
Journal of targeting, measurement and analysis for marketing
3
The international journal of bank marketing : IJBM
3
The journal of brand management : an international journal
3
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Electronic markets : the international journal on networked business
2
Gabler Edition Wissenschaft
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of business-to-business marketing
2
Journal of hospitality and tourism insights
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing intelligence & planning
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Services marketing quarterly
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
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Source
All
ECONIS (ZBW)
212
Showing
1
-
10
of
212
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articles prioritized
date (newest first)
date (oldest first)
1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
3
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
4
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
5
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
8
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
9
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
10
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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