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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Chandon, Jean-Louis"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Marktforschung"
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
Marktforschung
Consumer behaviour
107
Konsumentenverhalten
106
Markenführung
70
Relationship marketing
69
Beziehungsmarketing
68
Marketing
67
Theorie
63
Theory
63
Market research
59
Marketingmanagement
59
Marketing management
52
Brand image
43
Markenimage
43
Business-to-business marketing
42
Deutschland
42
Germany
40
Marketingtheorie
39
Marketing theory
37
Investitionsgütermarketing
33
India
30
Indien
29
Lieferantenmanagement
27
Supplier relationship management
27
Customer satisfaction
23
Brand
22
Internationales Marketing
22
Markenartikel
22
International marketing
21
Online-Marketing
20
Einzelhandel
18
Electronic Commerce
17
Retail trade
17
Service quality
17
Dienstleistungsqualität
16
Internet marketing
16
Corporate reputation
15
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Undetermined
68
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Article
124
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68
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101
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101
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25
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25
Collection of articles of several authors
17
Lehrbuch
17
Sammelwerk
17
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15
Graue Literatur
9
Non-commercial literature
9
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6
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4
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2
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1
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1
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1
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1
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Language
All
English
153
German
41
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Chandon, Jean-Louis
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Burmann, Christoph
116
Esch, Franz-Rudolf
107
Baumgarth, Carsten
86
Homburg, Christian
80
Melewar, T. C.
76
Huber, Frank
74
Bauer, Hans H.
62
Han, Heesup
61
Keller, Kevin Lane
57
Bruhn, Manfred
56
Wiedmann, Klaus-Peter
55
Ahlert, Dieter
54
Herrmann, Andreas
54
Kleinaltenkamp, Michael
54
Kumar, V.
54
Meffert, Heribert
53
Loureiro, Sandra Maria Correia
49
Balmer, John M. T.
46
Pepels, Werner
43
Svensson, Göran
43
De Chernatony, Leslie
41
Phau, Ian
40
Merrilees, Bill
38
Sattler, Henrik
38
Decker, Reinhold
36
Diamantopoulos, Adamantios
36
Foroudi, Pantea
35
Pitt, Leyland F.
35
Woodside, Arch G.
35
Fournier, Susan
33
Gustafsson, Anders
33
Mittal, Vikas
33
Wildner, Raimund
33
Hruschka, Harald
32
Mattila, Anna S.
32
Romaniuk, Jenni
32
Uggla, Henrik
32
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German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Springer Gabler <Firma>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
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Review of marketing research
11
Journal of business research : JBR
8
SAGE library in marketing
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of international consumer marketing
5
The marketing review
5
International studies of management and organization
4
Journal of business-to-business marketing
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
The journal of brand management : an international journal
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Asia-Pacific journal of business administration
3
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of targeting, measurement and analysis for marketing
3
Legends in marketing
3
Marketing intelligence & planning
3
Review of Marketing Research Ser.
3
The international journal of bank marketing : IJBM
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
Fundamentals of marketing research ; Vol. 6
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of hospitality and tourism insights
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Emerald insight
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
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Source
All
ECONIS (ZBW)
188
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
192
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date (newest first)
date (oldest first)
1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
6
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
7
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
8
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
9
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
10
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
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