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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Chandon, Jean-Louis"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Einzelhandel"
~subject:"Kundenzufriedenheit"
~subject:"Marktforschung"
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B-to-B-Marketing
Brand management
Clothing
Einzelhandel
Kundenzufriedenheit
Marktforschung
Consumer behaviour
95
Konsumentenverhalten
94
Markenführung
66
Beziehungsmarketing
60
Relationship marketing
60
Marketingmanagement
49
Marketing
44
Deutschland
42
Marketing management
42
Theorie
42
Theory
42
Brand image
40
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40
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40
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36
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33
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28
Indien
27
Lieferantenmanagement
22
Supplier relationship management
22
Customer satisfaction
20
Brand
19
Markenartikel
19
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19
Internationales Marketing
17
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16
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16
Corporate reputation
15
Firmenimage
15
Internet marketing
15
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13
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Social web
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100
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Chandon, Jean-Louis
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Xun, Jiyao
Burmann, Christoph
119
Esch, Franz-Rudolf
108
Baumgarth, Carsten
86
Homburg, Christian
80
Melewar, T. C.
76
Huber, Frank
75
Bauer, Hans H.
65
Malhotra, Naresh K.
65
Ahlert, Dieter
64
Kumar, V.
62
Han, Heesup
61
Keller, Kevin Lane
58
Wiedmann, Klaus-Peter
58
Bruhn, Manfred
57
Herrmann, Andreas
55
Kleinaltenkamp, Michael
54
Meffert, Heribert
54
Loureiro, Sandra Maria Correia
50
Swoboda, Bernhard
48
Balmer, John M. T.
46
Pepels, Werner
45
Svensson, Göran
44
De Chernatony, Leslie
41
Merrilees, Bill
41
Phau, Ian
41
Grewal, Dhruv
39
Sattler, Henrik
38
Foroudi, Pantea
37
Decker, Reinhold
36
Diamantopoulos, Adamantios
36
Verhoef, Peter C.
36
Woodside, Arch G.
36
Pitt, Leyland F.
35
Tomczak, Torsten
35
Gil Saura, Irene
34
Fournier, Susan
33
Gustafsson, Anders
33
Mittal, Vikas
33
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German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Springer Gabler <Firma>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business research : JBR
5
The marketing review
5
International studies of management and organization
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing intelligence & planning
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
Journal of targeting, measurement and analysis for marketing
3
The international journal of bank marketing : IJBM
3
The journal of brand management : an international journal
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of retail & distribution management
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Information technology and management
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of globalisation and small business : IJGSB
1
International journal of hospitality management
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ECONIS (ZBW)
139
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139
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
4
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
5
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
6
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
9
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
10
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
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